Blogging has been around for quite some time, but when people think of a blog, they usually think of a personal blog. The truth is, both individuals and businesses use blogs these days and business blogging has proven to be very beneficial. Blogs can:
Use your blog to offer your advice about a common problem or your expert opinion about a general topic. Your readers will realize that your knowledge of the industry is helpful and will build a trust in your business.
By posting blogs about an array of topics, you can gain exposure for your business. Try writing about what’s new at your company, about your upcoming products, or simply about an interesting subject. Also, posting links to your blog on other websites can help you reach a wider audience.
Satisfy search engines
When you expand your thoughts and ideas in a blog instead on pages of your website, search engine spiders will document your website as having clean, relevant content. With more content, you’ll also be more identifiable to search engines, which helps increase your exposure.
Feed social media efforts
Blog posts give you something to share on social media platforms like Twitter, Facebook, and Google+. By sharing with your followers, you can increase your audience and build even more links back to your website.