Even though marketing approaches have changed, content is still what draws people in. Having a solid content marketing strategy can help you reach the most potential customers and if yours is outdated, you may not be maximizing its potential. Here, our digital marketing experts share some tips for how you can refresh your content marketing:
Reevaluate Your Keywords
The purpose of keywords and keyword phrases are to boost your page’s rankings in search engines. If your blog or webpage isn’t utilizing keywords properly, you’re not making the most of your content marketing strategy. Refresh your strategy by reevaluating the most important pages. Are you using the right keywords? Are your keywords relevant? Should you be using more keywords? Once you determine this, you can update your content accordingly.
Remove Useless Content
You probably have old pages on your website that either aren’t relevant or are just plain useless. Don’t let them sit there stagnant. Instead, remove the content or use the URL for another purpose. This way, visitors will get all of the information they need and in turn, will develop a positive attitude towards your business and a trust in what you offer.
Update Relevant Pages
If it’s been awhile since you’ve really read through your website and some of your most popular blogs, make it a point to do so. You may find that the language you once used doesn’t reflect your current brand or some elements on the pages don’t need to be there. Take a minute and refresh your important pages with content that appeals directly to your audience. Also make sure your content is shareable on social media platforms.
Consider Email Marketing
Email marketing has been around for a long time and there’s a good reason why. Regular emails can help keep your customers updated about new/improved products or services, news from your company, special promotions, and more. By keeping your company in the spotlight, you can remind your customers of why they chose you.
Focus on Your Brand Identity
Today, it’s not enough to have a successful business. You need to have a successful business with an identity. Whether that identity is a unique history, a down-to-earth work culture, a team of all women, or a promising startup, buyers like to form connections. If your business doesn’t have a brand identity or if your brand identity has changed, make it known. Evaluate your content and update it to reflect who you are as a company.
Need help refreshing your content marketing strategy? Contact the experts at Prager Microsystems! We can develop a custom approach for your business.