At Prager, writing blog articles is one of our website copywriting specialties and over the years, we’ve noticed that certain types of blogs are read more than others. If you’re thinking about starting a blog (or already have one), keep these types of articles in mind when you write:
When you don’t know how to do something, you turn to an expert for advice, right? Showcase your knowledge and write a how-to blog article. If you’re a bakery, write a how-to on icing textures and flavors. If you’re a clothing store, write a how-to on dressing for your body type. If you’ve built up a good reputation, you’ll attract readers who trust you.
People want information now, which is why they love lists – they’re easy to read, they’re quick to read, and they break down what you need to know so you can absorb all of the content in a hurry. Try writing blog entries that feature numbered lists (like this one!) to grab the attention of more visitors.
Those who are interested in your company are always interested in what’s going on there, so keep them up to date! If you recently introduced a new product or service, dish out the details. If you’re hosting an event, share the news. People even love some insight into the employees and strategies that help make your company successful.
With so many how-to articles about what you should do, it’s easy to catch the attention of someone by telling them what they shouldn’t do. Try a blog article like “common mistakes when choosing a car” or “10 ways to fail at advertising.” We wrote one titled “Brand Messaging: What Not to Do.”
If you’re willing to write a blog post that showcases your opinion on a situation, go for it. People love reading opinions – mainly because it’s easy for them to either take your side or completely disagree. Either way, they’ll likely share your content with others who have the same point of view.