Google+ Project

Social media’s impact on search continues to impress online specialists all over the world. Harnessing the power of communication through social media and using it to create a more inclusive search world could be the key to creating a community that ultimately creates a user-friendly experience that changes how we view the web.

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Google +1 Analytics

Google’s +1 feature is becoming more widely accepted in the online world. Recently, Google announced that they are going to make the +1 button available for not only listings featured on their search results, but they are also going to make it available for entire sites. This will allow users to put their personal approval on a site, for all of the members of their social network to see.

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Facebook Commerce

Merging your sales and social media efforts can help your business increase its profitability. When you give your customers the opportunity to purchase your products through your Facebook site, you are improving their availability and simplifying the purchase process.

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Twitter Offers Link Shortening

Everybody that uses Twitter knows that sometimes having 140 characters just isn’t enough to make a point. Especially when you are a business that is trying to use Twitter to attract potential sales leads. Including a link in your tweets can be a great way to lure potential customers to certain sections of your site, but with only 140 characters available, sometimes a full sized link could potentially take up your entire tweet.

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Giving Your Site the +1

Customer referrals can be the most effective way to attract new business. When your existing customers talk to their friends and family about your business and personally vouch for the quality of your products and services, chances are, you are going to receive a lot of business.

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Blekko Turns Focus to Facebook

A lot of major search engines are starting to include a social search initiative that incorporates a user’s social network activity to garner customized search results. These results are in no way being contrived to replace standard search results; they are more or less being presented to users to assist them with their search by providing them with information that has been tailored according to preferences of the people that they know.

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Click-Through Rates and Your Tweets

A lot of businesses are using Twitter to expand the potential of their business (including our digital marketing firm), but not a lot of businesses understand what their actual goals should be with this type of advertising. Using Twitter to promote your business extends beyond just building your social network of followers. You have to make sure that you engage your followers so that they get your message and respond accordingly.

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Client Spotlight

Check out some of the work we've done to help these clients succeed: