Facebook’s New Program Will Teach Digital Skills to People Around the Country

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Don’t look now, but Facebook is on the move again. Today, the company announced a new program called Community Boost¬†that’s designed to improve the digital skills of a variety of people around the country; according to the website, the goal is to provide U.S. businesses and workers with “the digital education and skills they need to compete in the new mobile economy.”

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This Year, Use Social Media to Drive Holiday Sales

It’s only a few days after Halloween and many companies have already jumped on the opportunity to begin their holiday marketing. Each year, it seems like the references to joy,¬†jingle bells, and kids unwrapping gifts on Christmas morning begin earlier and earlier, but while you’re likely scouring at the fact that it’s not even Thanksgiving yet, the companies who already have the ball rolling may actually be on to something.

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The Importance of Social Media in Today’s Marketing World

Unless you’ve been living under a rock lately, you’ve heard about some of the most recent incidents that have been taking social media by storm. From United Airlines’ passenger removal to Pepsi’s demonstration-centered advertisement, the actions taken by today’s brands are subject to immediate praise or criticism via social media.

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Why Should Your Business Be on Social Media?

Today’s social media world isn’t just for individuals anymore – there are now millions of businesses that are present on platforms like Twitter, Facebook, Pinterest, Google+, and more. In addition to expanding your presence on the internet, being present on social media can also help you.

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Being Professional vs. Being Personal on Social Media

Today, nearly everyone has a profile on at least one social media site, which friends, family members, and even employers can see what you’ve been posting. So the big question is: How much should you let your true personality show? Our internet marketing company found an article from Heidi Cohen, creator of Actionable Marketing Guide, that sheds some light on the subject.

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Can’t Sleep Well? Social Media May Be Why…

In just a few years, smartphone usage in the U.S. has nearly doubled. Back in 2011, around 35% of Americans owned a smartphone, but as of today, that number is up to 64%. While some are using their phones to check emails, shop, or make calls, many are using them for social media – and are probably lacking in sleep.

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