Google Penguin 2.0 and SEO

Google is constantly updating its algorithms to refresh the way it indexes and ranks websites. In late April of last year, the company released an update called “Penguin” that caused a bit of an uproar – websites that were over-optimized were considered “spam” and saw a significant decrease in their organic traffic.

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Know Your SEO

Search engine optimization is used by marketing companies everywhere to help their clients get to the top of search engine rankings. SEO is a great thing to add to your marketing campaign and if done correctly, can lead to increased traffic and conversions, but when you start an SEO campaign you need to make sure you know the good methods from the bad methods.

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A Few Quick Optimization Tips

Scenario: You own a bicycle shop in San Francisco, California called “The Spokes Man,” but you haven’t optimized your company’s website for visibility. If a local biker knows the name of your shop and types in “The Spokes Man” on a search engine, he’ll be able to find you.

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So What’s Up with Link Building?

When it comes to search engine optimization, link building plays a big part in gaining exposure for your company. When you build links to your website, you essentially leave a trail for web users to find you; the more trails you leave, the more likely someone will follow one. In a world of search engines, it’s not enough to just build a couple links and hope for the best.

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SEO Tools Worth Checking Out

Keeping up with the latest search engine optimization trends and tactics takes a lot – and we know you can’t do it alone. So to make the most of your SEO efforts, check out some of these productivity tools that can help you research, rank, and build links better.

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The SOPA Story

Over the past few months, there’s been quite a SOPA controversy. In case you never looked into it, SOPA is short for “Stop Online Piracy Act.” It was introduced so that the U.S. government could have more control over online trafficking of copyrighted materials.

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SEO for Video

Videos have improved the efficiency of many different types of online marketing actions. They give users a better understanding of the sales message that is being presented and they eliminate any confusion by using stunning images and clear audio to connect with consumers.

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Client Spotlight

Check out some of the work we've done to help these clients succeed: