Why You Should Have a Unique Selling Proposition

The marketing term “Unique Selling Proposition” was first introduced to the business world in the 1940s. It encourages marketers to promote a product or service based on a specific benefit to the consumer. In order to make your brand stand out, you need to make it clear what separates it from all the others.

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Brand Battles: Target vs. Walmart

The battle between Target and Walmart has been going on for years. While each attracts a certain type of shopper, both promise convenience and low prices. We compared some of the main elements that make up these two stores, including their background, audience, product offerings, and marketing efforts.

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Got a Minute? Do Some Quick Marketing

It’s always good to have a solid, long-term marketing strategy in place, but there’s always time for quick marketing. These 10 marketing tactics only take a few minutes and can help you increase your exposure, engagement, and reputation.

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Creative Holiday Advertisements of 2013

Every year, businesses spend countless hours (and dollars) on holiday advertising to make sure they appeal to everyone possible during the buying season. This means in order to increase their sales every year, their ad creativity has to trump last year’s.

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Brand Battles: Starbucks vs. Dunkin’ Donuts

For years, two popular coffee brands have been battling for customer appreciation and have worked hard to get it. While there are many similarities between each company, there are also many differences. Take a look at the background info, audience, menu, and marketing efforts of Starbucks and Dunkin Donuts.

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Smart Shelves: A Whole New Way to Market

In just two years, you could be in line at the grocery store and a video ad made just for your demographic could appear right before your eyes. That’s the idea behind “smart shelves” – a new way to reach out to shoppers.

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Brand Messaging: What Not to Do

There are many ways to create a positive brand image, and brand messaging is an important one. If your message strategies are weak, you may end up misrepresenting your business and more importantly, not promoting your audience to buy your products or services. When it comes to brand messaging, here’s what not to do.

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What Makes a Good Ad?

As I was reading through a magazine the other day, I thought to myself – what makes a good ad? I leafed through the pages and studied the ones that really grabbed my attention and then did a little research to see what others think as well. Here’s what I’ve concluded.

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Client Spotlight

Check out some of the work we've done to help these clients succeed: