The Benefits of Google’s Universal Analytics

Our Philadelphia web design company is excited to announce that recently, Google Analytics introduced new tracking codes for its Universal Analytics users. Now, if you use Analytics for your website, you’ll be able to gather more information about your audience than before. With details like “interests,” “gender,” and “age range,” you’ll be able to tell exactly what kind of person your business is reaching the most (instead of just where they’re searching from or on what device).

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Push vs. Pull Marketing

When businesses think “marketing,” many think of traditional advertising methods like billboards, newspaper ads, radio segments, television commercials, etc. While these may have been effective in the past, today’s technology has created a digital marketing world that allows you to implement more “pull marketing” tactics for your business.

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Why You Should Have a Unique Selling Proposition

The marketing term “Unique Selling Proposition” was first introduced to the business world in the 1940s. It encourages marketers to promote a product or service based on a specific benefit to the consumer. In order to make your brand stand out, you need to make it clear what separates it from all the others.

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Brand Battles: Target vs. Walmart

The battle between Target and Walmart has been going on for years. While each attracts a certain type of shopper, both promise convenience and low prices. We compared some of the main elements that make up these two stores, including their background, audience, product offerings, and marketing efforts.

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Got a Minute? Do Some Quick Marketing

It’s always good to have a solid, long-term marketing strategy in place, but there’s always time for quick marketing. These 10 marketing tactics only take a few minutes and can help you increase your exposure, engagement, and reputation.

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Creative Holiday Advertisements of 2013

Every year, businesses spend countless hours (and dollars) on holiday advertising to make sure they appeal to everyone possible during the buying season. This means in order to increase their sales every year, their ad creativity has to trump last year’s.

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Brand Battles: Starbucks vs. Dunkin’ Donuts

For years, two popular coffee brands have been battling for customer appreciation and have worked hard to get it. While there are many similarities between each company, there are also many differences. Take a look at the background info, audience, menu, and marketing efforts of Starbucks and Dunkin Donuts.

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Smart Shelves: A Whole New Way to Market

In just two years, you could be in line at the grocery store and a video ad made just for your demographic could appear right before your eyes. That’s the idea behind “smart shelves” – a new way to reach out to shoppers.

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Client Spotlight

Check out some of the work we've done to help these clients succeed: