Improve Your Marketing Strategy with Voice Analytics

Concrete metrics are a great addition to any marketing strategy; when you have access to factual data about your business, you can use it to evaluate your performance and make it more efficient. One of the solutions we offer, called “voice analytics,” adds an element to your marketing strategy that can improve your approach.

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5 Ways Wearables Could Affect Marketers

Wearable technology is on the rise – from Google Glass to Fitbits to the Apple Watch, we’re swapping out loose devices for ones that we can attach to ourselves. Wearing our technology means we have access to it 24/7, and that’s a pretty big selling point for many consumers. In fact, wearables market spending has been predicted to reach $19 billion by 2018.

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7 Must-Attend Business Events of 2015

Every year, there are dozens of business events that take place around the country, from small business seminars to corporate conferences. We searched for some of the best in cities across the U.S. If you live near Austin, Boston, San Diego, Chicago, Philadelphia, Miami, or Cleveland, get your tickets to one of the most popular business events this year.

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Make the Most of Black Friday

Well Halloween is over and Thanksgiving is well on its way, bringing Black Friday with it. If you could use some extra exposure and some extra business, you may want to take advantage of this chaotic day of sales. Here are some things our Philadelphia web design company recommends.

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Things to Know When Marketing to Women

Even with the changes our society has gone through, many business can still be caught marketing to women as if they were 1950s housewives. We understand it may be hard to break a habit, but for the sake of your business, you have to.

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Why Do We Like Marketing That Tells a Story?

According to OneSpot, 92% of consumers want brands to make their ads feel like stories. With that said, who doesn’t like a story? Several companies have already realized the impact of storytelling marketing and have begun appealing to our emotional side.

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7 Weird Brand Mascots

As a digital marketing agency, we love to see the array of brand mascots that roll through the spotlight. Some of our favorite weird ones include Domino’s “Noid,” Mucinex’s “Mr. Mucus,” and more:

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Women vs. Men in the Digital Marketing World

When you think “Internet marketing,” you probably think “men” – but why? I recently came across an article that was pretty interesting, titled “Gender Bias in Online Marketing” by Larry Kim (founder of WordStream). In the article, Kim did some research to explore the idea of a gender gap in the Internet marketing world.

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Client Spotlight

Check out some of the work we've done to help these clients succeed: