7 Must-Attend Business Events of 2015

Every year, there are dozens of business events that take place around the country, from small business seminars to corporate conferences. We searched for some of the best in cities across the U.S. If you live near Austin, Boston, San Diego, Chicago, Philadelphia, Miami, or Cleveland, get your tickets to one of the most popular business events this year.

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Make the Most of Black Friday

Well Halloween is over and Thanksgiving is well on its way, bringing Black Friday with it. If you could use some extra exposure and some extra business, you may want to take advantage of this chaotic day of sales. Here are some things our Philadelphia web design company recommends.

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Things to Know When Marketing to Women

Even with the changes our society has gone through, many business can still be caught marketing to women as if they were 1950s housewives. We understand it may be hard to break a habit, but for the sake of your business, you have to.

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Why Do We Like Marketing That Tells a Story?

According to OneSpot, 92% of consumers want brands to make their ads feel like stories. With that said, who doesn’t like a story? Several companies have already realized the impact of storytelling marketing and have begun appealing to our emotional side.

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7 Weird Brand Mascots

As a digital marketing agency, we love to see the array of brand mascots that roll through the spotlight. Some of our favorite weird ones include Domino’s “Noid,” Mucinex’s “Mr. Mucus,” and more:

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Women vs. Men in the Digital Marketing World

When you think “Internet marketing,” you probably think “men” – but why? I recently came across an article that was pretty interesting, titled “Gender Bias in Online Marketing” by Larry Kim (founder of WordStream). In the article, Kim did some research to explore the idea of a gender gap in the Internet marketing world.

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The Benefits of Google’s Universal Analytics

Our Philadelphia web design company is excited to announce that recently, Google Analytics introduced new tracking codes for its Universal Analytics users. Now, if you use Analytics for your website, you’ll be able to gather more information about your audience than before. With details like “interests,” “gender,” and “age range,” you’ll be able to tell exactly what kind of person your business is reaching the most (instead of just where they’re searching from or on what device).

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Push vs. Pull Marketing

When businesses think “marketing,” many think of traditional advertising methods like billboards, newspaper ads, radio segments, television commercials, etc. While these may have been effective in the past, today’s technology has created a digital marketing world that allows you to implement more “pull marketing” tactics for your business.

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Client Spotlight

Check out some of the work we've done to help these clients succeed: