Blekko is Picking Up Steam

The search industry has a very distinct pecking order. The big names in search like Google, Yahoo and Bing have already established a very strong presence that makes it hard for “start-up” search engines to really get the user base they …

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Google Mobile Local Ads

Mobile ads are taking the online advertising world by storm. At our Internet marketing firm, we know the ability to connect with the expanding number of users that are obtaining mobile Internet devices is absolutely vital for businesses that are …

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Google Adds Company Logos to Maps

Branding is crucial for the success of any business. Google is an icon in the business world that realizes how important branding can be for businesses that are interested in maintaining and improving their success. Now, when a user is viewing Google Maps from their home computer or mobile internet device, they will not only see the name of your business and its location, they will also see your logo.

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Firefox Could Be Partially Responsible for Google’s Popularity

There could potentially be a significant shift in search engine popularity in 2011. That is when the contract expires between Mozilla’s Firefox and the search engine juggernaut, Google. This contract originally required the Firefox browser to set Google as its default home page. After this contract expires, if Google doesn’t renew it, the position of Mozilla’s default home page could belong to the highest bidder.

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Google’s ValueTrack: Monitoring Mobile Search

ValueTrack is Google’s solution to the questions you have about the success of your mobile advertising operations. This program was originally designed to give users the ability to keep track of the specific amount of clicks an advertisement would receive from either search or from the Google display network, but it has been tailored to also have the ability to decipher how many clicks you received from your mobile ads.

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Search Engines Can Spread Malware

Malware can be a very concerning issue in today’s internet driven society. Popular search engines like Google, Yahoo and Bing are common targets for malware, because they are places that receive a lot of traffic from common internet users. If a hacker has a malware program that can be implemented into a search engine’s results pages, it could potentially reach millions of users.

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Google’s AdMob Breaks Down Mobile’s Ad Details

In order to analyze the importance of increasing mobile advertising efforts, Google has recently published the information that was collected by a program it created called AdMob. This program monitors the amount of times a mobile advertisement is requested from smartphones and other mobile internet devices and can even decipher the location of where the request for the advertisement was made.

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Bingbot Release Set for Fall

Bing.com is expected to release a beta version of its new web crawler, Bingbot on October 1st, 2010. This feature is going to replace Microsoft’s current web crawler, MSNBot. It is expected to still be able to identify text just as MSNBot did, and will still honor robot.txt directives, so minimal site adjustments will be required to maintain rankings on Bing.com.

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Client Spotlight

Check out some of the work we've done to help these clients succeed: