How to Go From Founder to CEO

As an entrepreneur, you know how much work it takes to create a successful business; from choosing a location to hiring employees to finalizing your list of products or services, you’ve spent a lot of time building the foundation for your company. Since your company is now off the ground, however, it’s time for you to move from founder to CEO. Here’s how.

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21 Ways Your Business Can Save Energy

Over the past several years, our country has been taking big steps to “go green” and be more energy efficient. We’ve phased out incandescent light bulbs, created hundreds of wind farms and solar power stations, increased our fuel efficiency standards, and more.

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Could Banking Save the Postal Service?

Remember our blog, “Could Email Save the Postal Service?” Well, while the “Neighborhood Package Centers” idea didn’t catch on, there’s another theory going around that could possibly save the business – banking.

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The Pros and Cons of Using Bitcoins in Business

Recently, you’ve probably heard the term “Bitcoin” more and more – and have probably been some degree of confused as to what it is and how it works. Bitcoins are an online currency that was created in 2009 by an unknown person (who goes by the name Satoshi Nakamoto).

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Is Yahoo Working on a New Search Engine?

Yahoo’s search and advertising efforts have been partnered with software giant Microsoft since 2009. In the 10-year agreement (called the Yahoo & Microsoft Search Alliance), Yahoo agreed that its search and search-advertising technologies would be powered by Bing.

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Alcohol in the Business World

Last night, our digital marketing agency held our first Beer & Business Networking Group meeting at the Appalachian Brewing Company in Collegeville, so I thought a blog article on alcohol in the world of business would be appropriate for today.

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Corporate Gift-Giving 101

Everybody loves getting gifts, but when it comes to the corporate world, some gifts you get may cause a conflict of interest, be against your company policy, or simply make you uncomfortable. That’s why if you’re going to give your clients or customers a gift for the holidays, make sure you don’t induce any of those feelings.

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Creative Holiday Advertisements of 2013

Every year, businesses spend countless hours (and dollars) on holiday advertising to make sure they appeal to everyone possible during the buying season. This means in order to increase their sales every year, their ad creativity has to trump last year’s.

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End-of-the-Year Business Checklist

It’s December, which means we’ve reached another year’s end and a time to reflect on what the year has brought. As a business, there are certain things you can do before January 1st in order to make the most of this year.

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Client Spotlight

Check out some of the work we've done to help these clients succeed: