Want to Boost Your Marketing Content? Get Your Employees on Board

If our digital marketing company has said it once, we’ve said it a thousand times – content is king in the marketing world. What you choose to show and share with your audience can be the difference between new customers and lost interests, so getting the right stuff out there is key. And if you want to boost the success of that content marketing, we suggest one thing: getting your employees on board.

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Common Mistakes in the Writing World

For some, writing and grammar come naturally and piecing sentences together isn’t something you have to think twice about. For others, however, it’s a struggle to remember and abide by the rules in the writing world. Below is a list of writing mistakes that tend to be the most popular (and often most confusing) for writers and those trying to be writers.

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5 Content Strategies That Drive Traffic

What company doesn’t love traffic? After all, traffic leads to page views and page views can lead to new (or returning) customers. If you’ve been having trouble guiding people to your website, we have a few content strategy suggestions for you.

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Why Blog?

If your business doesn’t have a blog yet, it’s time you consider creating one. Blogging on a regular basis can not only keep your writing skills sharp, but it can also help your business as a whole. Here’s how.

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Don’t Forget Good Copywriting When Building a Website

If you’re building a new website for your business, you know there are several elements that must be done right in order to harness more customers. When a potential customer visits your website, what they read about your business and your products or services is ultimately what’s going to make them want to consider a purchase. That’s why it’s important to have good, engaging copywriting throughout all areas of your website.

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An Interesting Opinion on Content’s Future…

While content is always an important part of any digital marketing campaign, there are trends that fade in and out every year. We came across an interesting opinion article by Eric Kneler (the executive director of strategy at Meredith Xcelerated Marketing) and his thoughts on content for the next year.

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Client Spotlight

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