5 Ways to Refresh Your Content Marketing Strategy

content marketing

Even though marketing approaches have changed, content is still what draws people in. Having a solid content marketing strategy can help you reach the most potential customers and if yours is outdated, you may not be maximizing its potential. Here, our digital marketing experts share some tips for how you can refresh your content marketing.

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Leave Your Twitter Marketing to Prager

Twitter marketing

While social media marketing has its own overall strategy, the strategy for each platform should be different. What works for Facebook may not work for Pinterest; what works for Pinterest may not work for Instagram. When it comes to Twitter marketing, there are certain actions that need to be taken to help build up your brand. At Prager, we can help you do that with a personalized Twitter marketing strategy.

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How to Disconnect from Work on Your Vacation

online marketing

Studies have shown that taking a vacation can improve your physical health, mental health, and overall well-being. Unfortunately, less than 50% of Americans use their allotted paid vacation time and many of those who do can’t seem to disconnect from work while they’re away. At our online marketing company, we encourage you to take a vacation and actually vacate your life. Here’s how to disconnect from work during your time away.

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3 Things That Can Help Cut Small Business Costs

small business

Today, there are more than 28 million small businesses in operation throughout the country. While each one has its own brand and its own goals, they all rely on growth for success. At Prager, we know owning a small business can be tough and it’s important to keep costs low in order to operate. That’s why we wanted to share this article from American Express and USA Today that discusses three ways your small business can cut costs.

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The Four Main Elements of Email Marketing

If you’re planning out your own email marketing campaign, there are three elements you should consider in order to make it successful: Content, Timing, Mobile, and Analytics. If you make those most of these aspects, you’ll increase your chance of open rates and in turn, conversions.

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Quality Assurance vs. Quality Control

digital marketing experts

No matter what kind of business you run, it’s important to produce successful products and services. In order to do so, all elements of your business need to be managed properly and checked for quality. While quality assurance and quality control may sound like the same thing, they have some differences. 

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15 Fun Facts About Google

digital marketing experts

Google celebrated its 20th anniversary this past week and in honor of the search engine’s birthday, our digital marketing experts thought we’d put together a list of fun facts about Google.

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Virtual vs. Face-to-Face Communication

digital marketing company

In an age where technology has become one of the most prominent things in our everyday lives, it’s hard to look past the idea of virtual communication when it comes to running a business – especially if you have employees who work from home or clients in other areas of the country.

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Study Shows That 97% of Business Owners Believe Reputation Management Is Important

digital marketing company

When it comes to company success, your reputation is something that can make or break your impression on potential customers. If your reputation is good, more people will be willing to invest in your goods or services; if it’s bad, however, you may have trouble building a solid customer base. Here, our digital marketing company shares an article from Forbes that supports the importance of reputation management.

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3 Ways We Take Web Analytics Even Further

digital marketing experts

One of the best ways to track your marketing campaign’s success is through the web analytics program that we offer to all of our clients. When you know the details of your website, you can track conversion rates, traffic statistics, your ranking in search engine results, and keyword phrases for your industry.

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Client Spotlight

Check out some of the work we've done to help these clients succeed: