Author: Alyssa
brand message

4 Steps to Creating a Brand Message

A brand message is more than just a few words that describe your brand. It’s an overall concept that helps you define your company, what you stand for, and what you have to offer. Developing a successful brand message is tough, but here, our experts list four steps you can follow to create a strong foundation.

What Is Email Marketing and How Did It Begin?

Electronic mail (or “email”) has been around for a long time. In fact, email dates back to the early-1970s. However, it didn’t become popular until the 1990s (it was actually 1993 when the term “email” was coined). Still, 26 years seems like a long time for anything internet-related to still be relevant; yet email keeps rolling on.

Prager Office

7 Web Design Trends of 2019

For the past several years, we’ve taken a look at the web design trends of 2013, 2014, 2015, 2016, 2017, and 2018. Now it’s time to take a look at what’s to come next year in 2019. As always, we know web design will continue to develop and here’s what we think we may see in the future.

12 Words to Use (and Not Use) in Your Digital Content Marketing

As a digital content marketing agency, we know that content is what captures the attention of website visitors. While┬áthere are some words that are powerful and can lead to new sales,┬áthere are also words that can do just the opposite. Here, we’ve come up with 12 words that are good to use in digital content marketing and 12 words that aren’t.

10 Tricks to Improve Your Internet Search

Ever since Google rose to the top of the search engine list, millions of people have been using it to search the internet. Google makes it pretty easy to find what you’re looking for – simply type your query into the search box. But did you know there are a few tricks that can make your internet search even easier? Here, we share our 10 favorite.

4 Paid Search Tactics to Avoid

Paid search is a great way to gain immediate exposure on search engines. Not only is paid search effective, but it’s instantaneous. This means you won’t have to wait weeks or months to see your efforts succeed. At Prager, we can help you create a paid search campaign tailored to your business and your audience. Here are four tactics we actively avoid.

Why You Shouldn’t Ignore Local SEO

Search engine optimization is an essential part of any digital marketing campaign. However, SEO isn’t just limited to Google rankings – local SEO is an important part of the strategy as well. According to CMG, 50 percent of consumers who do a local search on their smartphone (and 34 percent who use their tablet) visit a local business within 24 hours. If your company hasn’t invested in local SEO techniques, you won’t be a business that these consumers find. Here’s why you shouldn’t ignore local SEO.

6 Ways to Refresh Your Digital Marketing Plan

The age of the internet is ever-changing, and what was once successful for your company may not be so successful anymore. No matter what industry you’re in, it’s important to assess and refresh your digital marketing plan on a regular basis. Keeping things fresh is the key to reaching more customers and improving your bottom line.

Text Message Marketing Stats You Need to Know

Whether you were at work, at home, running errands, or out with friends, chances are you sent or received a text in the past 24 hours. In fact, the number of sent texts has increased by by 7,000% in the past 10 years, and when you’re part of a business, this statistic is an important one.

How to Boost Your Digital Marketing Productivity

As a digital marketing consultant, it’s important to stay motivated in your marketing campaign. No matter your project, a little motivation and productivity can lead to success. Here, we share some tips for ways to boost your productivity and achieve more.