5 Web Analytics Trends of 2015
We know it’s already April, but the year is still young, and our web analytics consulting company is expecting to see some changes in analytics this year. Here are some of the trends we think will be the most prominent for 2015:
Digital Data Security
Last year, many businesses suffered from data security breaches and the issue became a popular topic among digital marketers. With all of the anxiety associated with digital hacking, we think many businesses will revamp and improve their digital data management. Advanced integrations, updated dashboards, and other elements can help businesses stand out from the competition and show customers who to trust when it comes to security.
In the years prior, many digital marketers relied on “last-click” performance analysis to track where their customers came into their website. With so many different marketing channels these days, digital marketers should be shifting their focus to the many different traffic sources and using each one to determine sales impacts.
Open source programs have been on the rise and web developers have been awaiting their growth in popularity. This year, our web anayltics consulting company believes that we’ll see even more of the volunteer-based solution and that more and more people will be contributing to open source initiatives (as long as companies know how to utilize the individuals who are able to do so).
Small Business Data
Every day, more small businesses and startups emerge in the business world and most of them don’t have the time or the employees to sift through mounds of analytics data in order to figure out what works best for them. We think we’ll see a rise in new digital marketing tools that will give small businesses all of the information they need through tailored tracking.
While we’re still in an age where the human mind is superior to the bionic mind, technology is advancing at a very fast rate and along with it, automated analytical thinking. According to John Lucker, principal of Deloitte Consulting and Deloitte’s global advanced analytics and modeling market leader, cognitive analytics are “modeled after the way the human brain processes information, draws conclusions and learns from actions taken… [it] uses technology, computing power and human interaction to generate hypotheses, make conclusions and express recommendations.”