We've helped (and are still helping) many businesses appeal to, connect with, and keep their customers. Want to know how we do it? Here are a few examples.
Paradigm Tax Group is a property tax consulting firm that offers a full range of management services for industrial, commercial, multi-residential, and special purpose taxpayers. Once a Big 4 National Property Tax Services Group, Paradigm is now an independent firm with offices throughout the country.
Paradigm's original website made them appear much smaller than a national tax firm with over 29 offices. As a result, they were losing business to competitors who had more sophisticated websites. More importantly, Paradigm had a complete lack of exposure in search engines and feared this further impacted the loss of potential business because they lacked rankings for important keyword phrases.
Jack Nash, a Senior Managing Consultant/Principal at Paradigm Tax Group, has been working with us since March of 2005. Today, he believes that our web design and marketing efforts are what helped expand the company.
We redesigned Paradigm's original website many years ago to present a much cleaner, sophisticated, and information rich experience to properly compete in the online market. At the time of the first redesign, however, smart phones did not exist; therefore the site was not optimally developed for mobile and tablet devices.
With more than half of all traffic expected from mobile devices by the end of 2013, it was necessary to create a custom responsive website design. Our goal was to make this third iteration easy to view and navigate, regardless of whether the visitor was using a desktop, tablet, or mobile phone. The result was a significantly lower bounce rate from mobile devices and an increase in site conversions.
After making sure that the quality of their website matched the size and professionalism of their company, it was time to focus on sending more traffic to Paradigm's website. We found the strategy that worked best was pinpointing the most important national keyword phrases to generate the most potential business.
With over 29 offices located throughout the U.S., it was crucial to generate leads and rankings for each one. Our ever-changing and sophisticated Internet marketing continues to help Paradigm generate new leads and business month after month, year after year.
Over the years, Paradigm Tax Group has requested many updates to their website, and we've been happy to complete them. From simply adding company news to creating complex custom web applications, our development team ensures that all updates are completed with lightning fast turnaround and done right the first time.
Since Paradigm is able to work with us for SEO, web development, hosting, and many other Internet marketing strategies, we save considerable time, money and hassle by providing a "one-stop shop" experience. Dealing with multiple companies can cause files to be overwritten and confusion on whom to call for updates. We make things simple and easy for Paradigm so they can focus on continuing the growth of their business while we take care of their entire web experience.
Our professional writers use their understanding of the property tax market to complete all requested content projects.
With an in-depth breakdown of Paradigm's account, we're able to make decisions that lead to increased conversions and traffic.