Why
Hire A Search Engine Optimization Specialist?
 Every
day, individuals use major search engines to launch
over 725
million queries for products, services, and
information. But
can they find your web site within this vast universe
of content? The most successful search engine optimization
specialists fully recognize the potential of this
enormous market, and as a result are working with
business owners and marketing departments to develop
comprehensive search engine optimization strategies
to capture their share of this immense volume of
queries.
CyberAtlas Research recently surveyed
web site owners who actively work with a search engine
optimization specialist to discover that search engines
provided a considerable amount of traffic.
Over 80% of all the sites surveyed generated 50% or
more of their traffic from search engines and directories.
Furthermore, visitors from search engines represent
a highly pre-qualified potential customer pool actively
searching for your product or service offerings.
The fact is, search engines are the
most popular vehicle to connect users to web sites—they
provide the very first step in the online communications
link. Search engine results are the bridge between
potential consumers and your web site. Therefore, it
is crucial that your web site is listed prominently
within search results for keywords and phrases relevant
to your product, services, or information.
The Answer: Search Engine Optimization
Specialists
The Internet is an interactive medium
where we can be "in touch" with interested parties
24 hours a day, 365 days a year. Potential customers
use search engines and directories to locate content
and discover new web sites every day, and a typical
search query will often result in millions of
matches. If you have not considered working with a
search engine optimization specialist, you are losing
valuable business. Did you know...
- Over 80% of Internet users utilize search engines
and directories to find web sites, according to
Forrester Research.
- 92% of online consumers use search engines to shop
and/or purchase online according to a report published
by the NPD Group.
- The first 10 results for any search have click-thru
rates of 65% according to a study by Berrier & Associates.
- A study conducted by IMT Strategies found that
search engines are the #1 way (46%) people find web
sites. Random surfing and word-of-mouth ranked second
(20% each).
- Traffic from search engines is the most valuable
kind of traffic as it is comprised of people actively
looking for a product, services, information, or
solution.
What Creates Customer Satisfaction and Loyalty?
Users of search engines are on a "mission" to
solve a "problem". How quickly they are able to find
an answer to their problem is directly related to customer
satisfaction. How quickly they are able to find your
web site, if they are searching for you by name, is
directly related to their opinion of your brand. So
a lifetime relationship with your brand is very literally
at stake every time someone conducts a query via a
search engine. Only one of two outcomes is possible
each time a member of your potential audience, or an
existing customer, performs a search in a major engine:
- they will find your web site
- they will find a competitor's web site
Which Will It Be?
The answer is entirely dependent upon the quality
and success of your search engine optimization.
It's as simple as this: a search engine optimization
strategy must be created and implemented so that your
web site can be found in the major search engines and
directories when someone performs a keyword or phrase
query relevant to your site's product or service offering.
Find out how the search engine optimization specialists
at Prager Microsystems can greatly assist with exactly
that.
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