Search Engine Optimization Services
Program
 Our
search engine optimization services program (SEO)
helps web sites be found by marketing the critical and
most relevant keywords within the natural/free/organic
areas of a search engine. The search engine optimization
program targets the largest search engines, i.e., Google,
Yahoo, and MSN which when combined serve over 95% of
global internet searches. Search engine optimization
is the only way to achieve rankings in the natural listings
of major search engines. Furthermore, natural results receive
over 85% of the search-related click through activity
versus 15% or less for sponsored results (Overture/Google
AdWords).
Prager Microsystems specializes in sophisticated
keyword market research which is conducted to understand
what keywords are most effective based on a wide range
of very specific criteria. This will in turn create the
best conversion for your web site and generate the highest
return on investment (ROI).
Being found in the natural search listings is beneficial
in a variety of ways. A well executed search engine optimization
program will not only drive a prequalified
prospect to your web site, but will also assist with online
branding and greatly complement
other forms of marketing being performed in the traditional
world.
It is foolish to invest in television, print, and radio
advertising if your company keywords are not also found
on the first page of the search engines. Advertising a
product or service will many times drive a demographic
to a search engine to research more about the product or
service. If you're not found, then you're advertising
for your competition!
Service Methodology
Research and Analysis
Site Analysis
During the first phase of our search engine optimization
services program, we analyze your web site(s) to
make sure the architecture is conducive to
search engines, and then create a report with recommended
changes. We also analyze traffic patterns and current
ranking in order to establish a performance baseline
before the search engine optimization services program
begins.
Technical Analysis
We make sure that your site is using proper Meta tags,
Title tags, Alt tags, and literally hundreds of other
search engine optimization coding techniques for
maximum benefit.
Competitor Reverse Engineering
We help you outpace competitors by uncovering what
tactics they are using to successfully drive traffic
and sales. This is accomplished by reverse engineering
their HTML code to determine what aspects of their
web site are outperforming yours. From this information
we determine what modifications are necessary for implementation
in order for your site to in turn outperform theirs.
Keyword Research
A successful search engine optimization program entirely
depends on selecting the right keyword phrases.
We determine which phrases will be the most effective
through an extensive analysis of the most relevant
and searchable keywords that potential visitors are
currently querying in search engines. To gain further
insight, we run a reverse metric analysis of your competitors'
sites and use proprietary techniques to analyze all
keywords and generate new ones.
This process gives us a comprehensive
list of keyword phrases that are actively being searched
for by potential customers which we then cross reference
with the number of web sites that are competing for each
phrase. This process also reveals "diamonds
in the rough" — keywords and phrases that
are frequently being searched for but that your competitors
have failed to implement. As an example, you may sell
and market "Gatorade", but a cross section of potential
customers are searching for "green sports water". Though
they are the same product, the business who has the competitive
intelligence to market to the "green sports water" demand
variation wins the business.
The final
results of this meticulous keyword research process drives
the recommendations to ensure that the ideal set of phrases
are selected for your search engine optimization program
based on public demand and respective online competition.
Deep Indexing
The most effective search engine optimization results come from utilizing every
page of your web site. Our deep indexing strategy ensures that search engines
and visitors can find any relevant page quickly.
National and International Regulations
We make sure your web site is compliant with search engines'
terms of service, the W3C Consortium (the group that
issues standards for HTML compliance), and Section
508 of the Disabilities Act. Doing this makes your
web site searchable by 500 million more individuals
worldwide.
Natural Search Engine Optimization Services
Overview
Utilizing the results from the research and analysis
phase, we will create search engine optimization
suggestions for key pages within your web site.
HTML Optimization Elements
After careful selection of relevant keyword phrases per
page, we construct search engine friendly HTML code
including unique page titles, META descriptions, META
keywords, ALT tags, navigation, and link structures
to name a few. These include:
- Examination of side-wide HTML code to clean
and correct unnecessary tags hindering search engine
spiders from properly indexing content
- Clean and condense site-wide CSS and Javascript
code
- Examination of internal linking structure including
the selection of link names and titles
- Proper site navigation including linking strategies
such as addition or modification of a site map
- File and page name structuring
Content Optimization Elements
One of
the most important elements of an effective search engine
optimization program is to have web site content that
is more informative and more relevant than your competitors.
Our search engine optimization staff includes a seasoned
team of professional copywriters, expert in writing content
that will generate top rankings and subsequent conversions.
Content optimization includes:
- Detailed analysis and modification of all
page text to create "smart" web site copy
that will appeal both to customers and search
engines
- Write additional web site copy as needed to achieve
ranking goals
- Generate articles
and press releases as needed to boost link popularity
and overall online exposure
Code/Content Implementation
To ensure the very specific web site modifications are
programmed perfectly, our internal web site design
division will implement all necessary recoding
for your web site, working literally side by side with
your search engine optimization team.
Link Popularity and Link Network Quality Consulting
Overview
Link popularity is a measure of the quantity and quality
of other web sites that link to yours. It is an example
of the move by search engines towards off-the-page-criteria
to determine quality content. In theory, this criteria
adds the aspect of impartiality to search engine rankings,
therefore link popularity plays a vital role in
the visibility of a web site among the top of search
engine results.
Link Education Workshop
We will conduct ongoing workshops
with your web team to increase your understanding
of link popularity and its impact on search engine
rankings. The workshops will outline strategies to
use in order to identity effective link partners
and increase your link popularity.
Company Web Site Network Consulting
Many times a company's internal web site network makes
up some of the best link acquisition potential. With
your help, we will help outline various link opportunities
which could greatly increase the overall rankings of
your web site.
Client Partner Network Consulting
Web partners, service providers, clients, and other web
sites all have the ability to link to you. We
will work with you to determine which sites are the
most beneficial and will help you make contact with
these firms to establish a link partnership.
One Way Link Building Services
After all avenues have been exhausted through the methods detailed above, our
link building experts will begin to seek out relevant web sites to establish
one way links back to you based on very stringent link selection guidelines.
While far more difficult to obtain, establishing one way links carry a much
higher weight than a reciprocal linking program. The number of links established
to your web site per month is based on the respective competition of your industry
and the search engine optimization program you organization selects.
Post Implementation Reporting
Rankings
Once a portion of our suggestions have been implemented
on your site, we will begin the reporting process.
Ranking reports will be prepared on a bi-weekly basis
and made available through our client extranet.
Traffic
We will monitor traffic trends on a daily basis and prepare
a comprehensive set of reports monthly. Specifically,
we will be monitoring total search engine traffic,
individual search engine referrers, and branded vs.
non-branded keywords.
Executive Summary
We will compare baseline measurements of traffic and
rankings to post implementation reports on a monthly
basis to detail your precise return on investment.
This document will clearly outline search engine traffic
trends, individual keyword trends, ranking trends,
and indexing trends in both numerical and chart format.
Account Management
Your will be assigned a dedicated account manager who
is responsible for all internal and external communication.
This account manager will correspond and work with your
team to ensure all timelines are met and all deliverables
are executed.
Campaign Maintenance
The most effective search engine optimization program
will never be considered complete. Adjustments to search
engine algorithms occur on a continuous basis as well
do competitors adjust their web sites in an effort
to out rank yours. In order to remain dominant on the
most important keyword phrases, the steps detailed
above must occur and reoccur on a continuing basis.
All search engine optimization programs include
variety of maintenance options to ensure that the investment
in your search engine optimization program remains
as effective as the day it was initiated.
Pricing
Pricing for our search engine optimization services
program is based on your specific keyword targets and
the respective competition in your industry, all backed
by our top
10 Google ranking guarantee. Since
no two businesses are alike, we ask that you complete
our short request information form so a search engine
optimization specialist may review your web site to
properly prepare a quote for your business.
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