| Use this calculator to determine the ROI (Return
on Investment) of your search engine optimization
campaign. Just enter your campaign costs and
projected results under input and click calculate
to instantly calculate the estimated ROI and
other pertinent details like cost per visitor,
cost per new customer, and more.
Use this tool to test different sets of assumptions
to see how your program results might vary
with different response rates and different
conversion rates. |
Using the results from above, try to answer
the following questions:
- How many times do customers reorder from
you over the life of the relationship?
- What is the lifetime value of a customer?
- What is the estimated gross profit per
sale?
- How much are you willing to invest to get
and retain a long-lasting customer?
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