Search
Engine Optimization Process
Prager Microsystems has developed a search engine
optimization process that very much differs from
the traditional approach taken by competing SEO firms.
We feel that the goal of a successful search engine
optimization campaign is not determined by
the number of first-page rankings attained, but rather
by the mechanism in which all marketing initiatives
should be measured; return
on investment.
The most effective search engine optimization strategy
is a custom-built solution designed by focusing
on the revenue goals of your organization
rather than needs of a search engine. The
public’s
general notion of search engine optimization is simply
taking a visitor from their original keyword search
on a search engine to the web site linked to this
keyword. The intrinsic problem with this approach
lies in that there are no clearly-defined goals
for revenue generation or quantifiable ROI (return-on-investment)
tracking mechanisms. In essence, hurling large numbers
of visitors to a web site is not the answer, generating
conversions and new revenue is.
In many instances, the most popular keyword phrases
are not the best to initially go after. Every industry
has varying levels of competition on the internet.
Many times, some terms can take up to 6 months or
more to achieve a first page ranking. If a particular
keyword phrase is typed into a search engine and
over 5,000,000 web pages are displayed for that term,
the optimized web page must outrank 5 million
pages to display
itself on the first page of results. This process
takes a great deal of time and requires significant
site modification. By strategically researching
and focusing on more unique, specific terms,
you can expect a significantly faster rise to the
top of search engine listings which will lead
to quicker sales conversions and return on investment
in the short term.
Prager Microsystems understands the importance of
both identifying and meeting marketing needs and
expectations. While taking the time to completely
understand search engine optimization before undertaking
an extensive SEO campaign is certainly important,
in order for SEO to truly be a productive addition
to marketing initiatives, you must have clear financial
goals and be committed to the process to realize
long term success.


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