Search Engine Optimization Process

Prager Microsystems has developed a search engine optimization process that very much differs from the traditional approach taken by competing SEO firms. We feel that the goal of a successful search engine optimization campaign is not determined by the number of first-page rankings attained, but rather by the mechanism in which all marketing initiatives should be measured; return on investment.

The most effective search engine optimization strategy is a custom-built solution designed by focusing on the revenue goals of your organization rather than needs of a search engine. The public’s general notion of search engine optimization is simply taking a visitor from their original keyword search on a search engine to the web site linked to this keyword. The intrinsic problem with this approach lies in that there are no clearly-defined goals for revenue generation or quantifiable ROI (return-on-investment) tracking mechanisms. In essence, hurling large numbers of visitors to a web site is not the answer, generating conversions and new revenue is.

In many instances, the most popular keyword phrases are not the best to initially go after. Every industry has varying levels of competition on the internet. Many times, some terms can take up to 6 months or more to achieve a first page ranking. If a particular keyword phrase is typed into a search engine and over 5,000,000 web pages are displayed for that term, the optimized web page must outrank 5 million pages to display itself on the first page of results. This process takes a great deal of time and requires significant site modification. By strategically researching and focusing on more unique, specific terms, you can expect a significantly faster rise to the top of search engine listings which will lead to quicker sales conversions and return on investment in the short term.

Prager Microsystems understands the importance of both identifying and meeting marketing needs and expectations. While taking the time to completely understand search engine optimization before undertaking an extensive SEO campaign is certainly important, in order for SEO to truly be a productive addition to marketing initiatives, you must have clear financial goals and be committed to the process to realize long term success.