Corporate Search Engine Optimization

Natural search engine optimization (SEO) helps web sites be found by marketing the critical and most relevant keywords within the natural/free/organic areas of a search engine. Corporate search engine optimization targets the largest search engines, i.e., Google, Yahoo, and MSN. Search engine optimization is the only way to achieve rankings in the natural listings of major search engines. Furthermore, natural results receive over 85% or more of the search-related click through activity versus 15% or less for sponsored results (Overture/Google AdWords).

Prager Microsystems specializes in sophisticated keyword market research which is conducted to understand what keywords are most effective based on a wide range of very specific criteria. This will in turn create the best conversion for your web site and generate the highest return on investment (ROI).

Being found in the natural search listings is beneficial in a variety of ways. A well executed search engine optimization strategy will not only drive a prequalified prospect to your web site, but will also assist your company with online branding, competitive advantages, and will greatly compliment other forms of marketing being performed in the traditional world.

Why invest in TV, print, and radio if your company keywords are not also found on the first page of the search engines? Advertising a product or service will many times drive a demographic to a search engine to research more about the product or service. If you're not found, then you've advertised for your competition.

Service Methodology

Research and Analysis

Site Analysis
We analyze your web site(s) to make sure that their architecture is conducive to search engines, and then create a report with recommended changes. We also analyze traffic patterns and current ranking in order to establish a performance baseline before optimization work begins.

Technical Analysis
We make sure that your site is using proper Meta tags, Title tags, Alt tags, and literally hundreds of other optimization standard practices for maximum benefit.

Competitor Reverse Engineering
We help you outpace your competitors by uncovering what tactics they are using to successfully drive traffic and sales. This is accomplished by reverse engineering their HTML code to determine what aspects of their web site are outperforming yours. From this information we determine what modifications are necessary for implementation in order for your site to in turn outperform theirs.

Keyword Research
A successful optimization campaign entirely depends on selecting the right keyword terms. We determine which ones are appropriate through an extensive analysis of the most relevant and searchable keywords that potential visitors are most likely to use. To gain further insight, we run a reverse metric analysis of your competitors' sites and use proprietary techniques to analyze all keywords and generate new ones.

This process gives us a comprehensive list of keywords and phrases, as well as the number of web sites that are competing for these terms. This process also reveals "diamonds in the rough" — keyword terms and phrases that are frequently being searched for but that your competitors have failed to implement.

Deep Indexing
Top search engine results come from utilizing every page of your web site. Our deep indexing strategy ensures that search engines and visitors can find any relevant page quickly.

National and International Regulations
We make sure your web site is compliant with search engines' terms of service, the W3C Consortium (the group that issues standards for HTML compliance), and Section 508 of the Disabilities Act. Doing this makes your web site searchable by 500 million more individuals worldwide.

Natural Search Engine Optimization Services

Overview
Utilizing the results from the research and analysis phase we will create optimization suggestions for key pages within your web site.

HTML Optimization Elements
After careful selection of relevant keyword phrases per page, we construct search engine friendly HTML code including unique page titles, META descriptions, META keywords, ALT tags, navigation and link structures which include:

• Examination of side-wide HTML code to clean and correct unnecessary tags hindering search engine spiders from properly indexing content
• Clean and condense site-wide CSS and Javascript code
• Examination of internal linking structure including the selection of link names and titles
  
• Proper site navigation including linking strategies such as addition or modification of a site map
  
• File and page name structuring
  

Content Optimization Elements
One of the most important elements of an effective search engine optimization is to have web site content that is more informative and more relevant than your competitors. Our search engine optimization staff includes a seasoned team of professional copywriters, expert in writing content that will generate top rankings and subsequent conversions. Content optimization includes:

• Detailed analysis and modification of all page text to create "smart" web site copy that will appeal both to customers and search engines
• Write additional web site copy as needed to achieve ranking goals
• Generate articles and press releases as needed to boost link popularity and overall online exposure

Code/Content Implementation
To ensure the very specific web site modifications are programmed perfectly, our internal web site design division will implement all necessary recoding for your web site, working literally side by side with your search engine optimization team.

Link Popularity and Link Network Quality Consulting

Overview
Link popularity is a measure of the quantity and quality of other web sites that link to yours. It is an example of the move by search engines towards off-the-page-criteria to determine quality content. In theory, this criteria adds the aspect of impartiality to search engine rankings, therefore link popularity plays a vital role in the visibility of a web site among the top of search engine results.

Link Education Workshop
We will conduct a one hour conference call workshop with your web team to increase your understanding of link popularity and its impact on search engine rankings. This call will outline strategies to use in order to identity effective link partners and increase your link popularity.

Company Web Site Network Consulting
Many times a company's internal web site network makes up some of the best link acquisition potential. With your help, we will help outline various link opportunities which could greatly increase the overall rankings of your web site.

Client Partner Network Consulting
Web partners, service providers, clients, and other web properties all have the ability to link to you. We will work with you to determine which sites are the most beneficial and will help you make contact with these firms to establish a link partnership.

One Way Link Building Services
After all avenues have been exhausted through the methods detailed above, our link building experts will begin to seek out relevant web sites to establish one way links back to you based on very stringent link selection guidelines. While far more difficult to obtain, establishing one way links carry a much higher weight than a reciprocal linking program. The number of links established to your web site per month is based on the respective competition of your industry and the search engine optimization program you organization selects.

Post Implementation Reporting

Rankings
Once a portion of our suggestions have been implemented on your site we will begin the reporting process. Ranking reports will be prepared on a bi-weekly basis and made available through our client extranet.

Traffic
We will monitor traffic trends on a daily basis and prepare a comprehensive set of reports monthly. Specifically, we will be monitoring total search engine traffic, individual search engine referrers, and branded vs. non-branded keywords.

Executive Summary
We will compare baseline measurements of traffic and rankings to post implementation reports on a monthly basis to detail your precise return on investment. This document will clearly outline search engine traffic trends, keyword trends, ranking trends and indexing trends in both numerical and chart format.

Campaign Maintenance

The most effective search engine optimization campaign will never be considered complete. Adjustments to search engine algorithms occur on a continuous basis as well do competitors adjust their web sites in an effort to out rank yours. In order to remain dominant on the most important keyword phrases, the steps detailed above must occur and reoccur on a continuing basis. All corporate campaigns include variety of maintenance options to ensure that the investment in your search engine optimization campaign remains as effective as the day it was initiated.

Pricing

Pricing for corporate search engine optimization campaigns start at $2,000 per month and escalate based on the size of your web site and your specific keyword targets. Since no two businesses are alike, we ask that you complete our short request information form so a search engine optimization specialist may review your web site to properly prepare a quote for your business.