Success Story: Moss Acres

"This is the third business I have entrusted to the experts at Prager Microsystems to optimize for me. Their meticulous attention to detail and ability to be easily reached via telephone is what has kept me a happy customer since February of 2004." - Al Benner, President, Moss Acres

Located in Northeastern Pennsylvania, Moss Acres is the one stop resource for gardening with moss. Shipping four species of moss throughout the United States, the company also offers a complete line of accessory products as well as extensive technical information.

Problem:
Offering a very unique set of products, Moss Acres on the surface seemed like a fairly simple project to undertake. Initial research into online search demand painted a very different picture however, as our studies proved that there was a much greater demand for products to eliminate moss rather than grow, buy, or maintain it! Challenged with outranking hundreds of thousands of large gardening web sites which presented moss in a negative light, Prager Microsystems was tasked with the unique challenge of not only driving the correct search engine traffic, but also converting the once non-believers into moss aficionados!

Solution:
Moss Acres already had a web presence built, however sub-par coding and a barely functioning shopping cart all but eliminated any notable sales to speak of. Rather than attempting to patch what could be arguably considered a coding disaster, the team at Prager Microsystems rebuilt the web code from the ground up and created an intuitive and easy to use shopping cart to make online ordering a breeze.

Results:
Originally receiving a good portion of traffic on terms such as "removing moss", Moss Acres now attracts the right type of visitor actually interested in moss, and in no small numbers either. To no surprise, the single largest source of new leads and sales generated result from visitors referred to the web site directly from search engines, all of whom have the ability to learn about, compare and purchase moss online 24/7/365.

Due to the outstanding success of the program, Moss Acres has been long-standing client of Prager Microsystems since February of 2004.

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