Success Story: Fuel Express

"For over 12 consecutive months we have recorded a sizable increase in the quantity of fuel sold which can only be attributed to SEO efforts. We now have customers from across the country thanks to the work of Prager Microsystems and look forward to what the future holds." - Tom Wilkinson, Fuel Express

Fuel Express is a leading provider of payment processing and information management services to the commercial and government vehicle fleet industry. Providing detailed transaction data, analysis tools, and purchase control capabilities, Fuel Express is accepted at more than 200,000 fuel and vehicle maintenance locations.

Problem:
Without an advertising strategy that reached outside of their local market, Fuel Express was merely a blip on the radar of the national fleet fueling industry. Potentially losing millions in business each month to competitors with a more sophisticated web presence, Fuel Express engaged Prager Microsystems to create and execute a nationwide internet marketing strategy to capture new customers outside of their home state of South Carolina.

Solution:
After meticulous reverse engineering of top online competition, Prager Microsystems determined that Fuel Express had a significant gap in content. In addition, the HTML structure of their web site contained various errors and was not W3C compliant. Through a complete overhaul, Prager Microsystems was able to preserve the graphic design of the web site while making all content much more visible to search engine spiders. To gain placement for more competitive terms, Prager Microsystems has recently begun providing editorial and copywriting assistance coupled with a strategic link building campaign.

Results:
With every campaign initiated by Prager Microsystems, the key metric by which success is measured is return on investment (ROI). After the completion of phase 1 as detailed above, Fuel Express now enjoys numerous first-page rankings which has lead to over 75% of all new sales leads received each month being referred directly from search engines. While the statistics are excellent, what has search engine optimization translated to in dollars and cents? To date, a monumental six-figure return on investment!

Due to the outstanding success of the program, Fuel Express has been long-standing client of Prager Microsystems since April of 2006.

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