Success Story: Clean It Supply

"I was a bit skeptical after working unsuccessfully with two other SEO firms before I engaged Prager Microsystems. After a short time I realized that my skepticism was misplaced when I searched for the single most important keyword in my industry to see that my web site ranked in the #1 position at Google out of 4.4 million competing sites. Hands down these guys are the real deal!" - Dan Dillon, President, Clean It Supply

CleanItSupply.com is a family-owned wholesale janitorial supply company. With more than 35 years experience selling in the "brick and mortor" world, business owner Dan Dillon realized that expanding to the internet was the best way to grow his business and break out of a limited local advertisting market.

Problem:
Like many business owners with a new web site, Dan quickly learned that there is no truth to the expression "if you build it, they will come". With a sizable investment already tied into a very sophisticated e-commerce web site, Dan turned the experts at Prager Microsystems to make his internet "field of dreams" a reality.

Solution:
Through meticulous keyword research and discovery into the online cleaning chemical marketplace, Prager Microsystems determined that the ideal customer for Clean It Supply searches for "janitorial supplies" over more common phrases such as "cleaning supplies", as this janitorial terminology is frequently used by building maintenance professionals who will purchase in much larger quantities than home consumers.

Results:
After overhauling key areas of the 4,000+ product catalog to be much more search engine friendly, rewriting product descriptions, editing individual page HTML elements in addition to a very agressive link building campaign, Clean It Supply now enjoys a #1 ranking at Google on "janitorial supplies" out of 4.41 million competitors. This phrase alone accounts for over 50% of all online business and as projected yields a much larger total order value when compared to other similar key market search phrases.

Due to the outstanding success of the program, Clean It Supply has been long-standing client of Prager Microsystems since August of 2005.

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