Why Hire A Search Engine Optimization Specialist?
From Our Blog...
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February 3, 2012
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January 31, 2012
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August 15, 2011
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August 11, 2011
Hijacking Search Engines Through ISPs and What This Means for Search Engine Optimization
Make a Noticeable Impression on the Web
Every day, individuals and businesses alike use major search engines to launch over 725 million queries for products, services and information. But can they find your website within this vast universe of content? The most successful search engine optimization specialists fully recognize the potential of this enormous market and as a result, are working with business owners and marketing departments to develop comprehensive search engine optimization strategies to capture their share of this immense volume of queries.
CyberAtlas Research recently surveyed website owners, who actively work with a search engine optimization specialist, to discover that search engines provided a considerable amount of traffic. Over 80% of all the sites surveyed generated 50% or more of their traffic from search engines and directories. Furthermore, visitors from search engines represent a highly pre-qualified potential customer pool actively searching for your product or service offerings.
The fact is, search engines are the most popular vehicles used to connect users to websites. They provide the very first step in the online communications link. Search engine results are the bridge between potential consumers and your website. It is crucial that your website is listed prominently within search results for keywords and phrases relevant to your product, services or information.
The Answer: Search Engine Optimization Specialists
The Internet is an interactive medium where we can be "in touch" with interested parties 24 hours a day, 365 days a year. Potential customers use search engines and directories to locate content and discover new websites every day, and a typical search query will often result in millions of matches. If you have not considered working with a search engine optimization specialist, you are losing valuable business. Did you know...
- Over 80% of Internet users utilize search engines and directories to find websites, according to Forrester Research.
- 92% of online consumers use search engines to shop and/or purchase online according to a report published by the NPD Group.
- The first 10 results for any search have click-thru rates of 65% according to a study by Berrier & Associates.
- A study conducted by IMT Strategies found that search engines are the #1 way (46%) people find websites. Random surfing and word-of-mouth ranked second (20% each).
- Traffic from search engines is the most valuable kind of traffic as it is comprised of people actively looking for a product, services, information, or solution.
What Creates Customer Satisfaction and Loyalty?
Users of search engines are on a "mission" to solve a "problem". How quickly they are able to find an answer to their problem is directly related to customer satisfaction. How quickly they are able to find your website, if they are searching for you by name, is directly related to their opinion of your brand. So a lifetime relationship with your brand is very literally at stake every time someone conducts a query via a search engine. Only one of two outcomes is possible each time a member of your potential audience or an existing customer performs a search in a major engine:
- They will find your website
- They will find a competitor's website
Which Will It Be?
The answer is entirely dependent upon the quality and success of your search engine optimization. It's as simple as this: an internet marketing must be created and implemented so that your website can be found by major search engines and in directories when someone performs a keyword or phrase query relevant to your site's product or service offerings. Find out how the search engine optimization specialists at Prager Microsystems can greatly assist with exactly that.
