Search Engine Optimization
From Our Blog...
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February 3, 2012
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January 31, 2012
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August 15, 2011
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August 11, 2011
Hijacking Search Engines Through ISPs and What This Means for Search Engine Optimization
Get Discovered: Get Results
Our search engine optimization services program (SEO) helps websites be found by marketing the critical and most relevant keywords within the natural/free/organic areas of a search engine. The search engine optimization program targets the largest search engines, i.e., Google, Yahoo, and MSN, which when combined, serve over 94% of global internet searches. Search engine optimization is the only way to achieve rankings in the natural listings of major search engines. Furthermore, natural results receive over 84% of the search-related click through activity versus 14% or less for sponsored results (Overture/Google AdWords).
Prager Microsystems specializes in sophisticated keyword market research, which is conducted to understand what keywords are most effective based on a wide range of very specific criteria. This will in turn create the best conversions for your website and generate the most lucrative return on investment (ROI).
Being found in the natural search listings is beneficial in a variety of ways. A well executed search engine optimization program will not only drive pre-qualified prospects to your website, but will also assist with online branding and greatly complement other forms of marketing being performed in the traditional world.
It is foolish to invest in television, print and radio advertising if your company keywords are not also found on the first page of the search engines. Advertising a product or service will many times drive a demographic to a search engine to research more about the product or service. If you're not found, then you're advertising for your competition!
Service Methodology Research and Analysis
Site Analysis
During the first phase of our search engine optimization services program, we analyze your website(s) to make sure the architecture is conducive to search engines and then create a report with recommended changes. We also analyze traffic patterns and current rankings in order to establish a performance baseline before the search engine optimization services program begins.
Technical Analysis
We make sure that your site is using proper Meta tags, Title tags, Alt tags and literally hundreds of other search engine optimization coding techniques for maximum benefit.
Competitor Reverse Engineering
We help you outpace competitors by uncovering what tactics they are using to successfully drive traffic and sales. This is accomplished by reverse engineering their HTML code to determine what aspects of their website are outperforming yours. From this information, we determine what modifications are necessary for implementation in order for your site to in turn outperform theirs.
Keyword Research
A successful search engine optimization program entirely depends on selecting the right keyword phrases. We determine which phrases will be the most effective through an extensive analysis of the most relevant and searchable keywords that potential visitors are currently querying in search engines. To gain further insight, we run a reverse metric analysis of your competitors' sites and use proprietary techniques to analyze all keywords and generate new ones.
This process gives us a comprehensive list of keyword phrases that are actively being searched for by potential customers, which we then cross reference with the number of websites that are competing for each phrase. This process also reveals "diamonds in the rough" - keywords and phrases that are frequently being searched for but that your competitors have failed to implement. As an example, you may sell and market "Gatorade", but a cross section of potential customers are searching for "green sports water". Though they are the same product, the business who has the competitive intelligence to market to the "green sports water" demand variation wins the business.
The final results of this meticulous keyword research process drives the recommendations to ensure that the ideal set of phrases are selected for your search engine optimization program, based on public demand and respective online competition.
Deep Indexing
The most effective search engine optimization results come from utilizing every page of your website. Our deep indexing strategy ensures that search engines and visitors can find any relevant page quickly.
National and International Regulations
We make sure your website is compliant with search engines' terms of service, the W3C Consortium (the group that issues standards for HTML compliance) and Section 408 of the Disabilities Act. Doing this makes your website searchable by 400 million more individuals worldwide. Natural Search Engine Optimization Services
Overview
Utilizing the results from the research and analysis phase, we will create search engine optimization suggestions for key pages within your website.
HTML Optimization Elements
After careful selection of relevant keyword phrases per page, we construct search engine friendly HTML code to include unique page titles, META descriptions, META keywords, ALT tags, navigation and link structures to name a few. These include:
- Examination of side-wide HTML code to clean and correct unnecessary tags hindering search engine spiders from properly indexing content
- Clean and condense site-wide CSS and Javascript code
- Examination of internal linking structure including the selection of link names and titles
- Proper site navigation including linking strategies such as addition or modification of a site map
- File and page name structuring
Content Optimization Elements
One of the most important elements of an effective search engine optimization program is to have website content that is more informative and more relevant than your competitors. Our search engine optimization staff includes a seasoned team of professional copywriters, who are expert at writing content that will generate top rankings and subsequent conversions. Content optimization includes:
- Detailed analysis and modification of all page text to create "smart" website copy that will appeal both to customers and search engines
- Write additional website copy as needed to achieve ranking goals
- Generate articles and press releases as needed to boost link popularity and overall online exposure
Code/Content Implementation
To ensure the very specific website modifications are programmed perfectly, our internal website design division will implement all necessary recoding for your website, working literally side by side with your search engine optimization team.
Link Popularity and Link Network Quality Consulting
Overview
Link popularity is a measure of the quantity and quality of other websites that link to yours. It is an example of the move by search engines towards off-the-page-criteria to determine quality content. In theory, this criteria adds the aspect of impartiality to search engine rankings, therefore link popularity plays a vital role in the visibility of a website among the top of search engine results.
Link Education Workshop
We will conduct ongoing workshops with your web team to increase your understanding of link popularity and its impact on search engine rankings. The workshops will outline strategies to use in order to identity effective link partners and increase your link popularity.
Company Website Network Consulting
Many times a company's internal website network makes up some of the best link acquisition potential. With your help, we will outline various link opportunities, which could greatly increase the overall rankings of your website.
Client Partner Network Consulting
Web partners, service providers, clients and other websites all have the ability to link to you. We will work with you to determine which sites are the most beneficial and will help you make contact with these firms to establish a link partnership.
One Way Link Building Services
After all avenues have been exhausted through the methods detailed above, our link building experts will begin to seek out relevant websites to establish one way links back to you based on very stringent link selection guidelines. While far more difficult to obtain, establishing one way links carry a much higher weight than a reciprocal linking program. The number of links established to your website per month is based on the respective competition of your industry and the search engine optimization program you organization selects.
Post Implementation Reporting
Rankings
Once a portion of our suggestions have been implemented on your site, we will begin the reporting process. Ranking reports will be prepared on a bi-weekly basis and made available through our client extranet.
Traffic
We will monitor traffic trends on a daily basis and prepare a comprehensive set of reports monthly. Specifically, we will be monitoring total search engine traffic, individual search engine referrers and branded vs. non-branded keywords.
Executive Summary
We will compare baseline measurements of traffic and rankings to post implementation reports on a monthly basis to detail your precise return on investment. This document will clearly outline search engine traffic trends, individual keyword trends, ranking trends and indexing trends in both numerical and chart format.
Account Management
You will be assigned a dedicated account manager who is responsible for all internal and external communication. This account manager will correspond and work with your team to ensure all timelines are met and all deliverables are executed.
Campaign Maintenance
The most effective search engine optimization program will never be considered complete. Adjustments to search engine algorithms occur on a continuous basis as well as competitors adjusting their websites in an effort to out rank yours. In order to remain dominant on the most important keyword phrases, the steps detailed above must occur and reoccur on a continuing basis. All search engine optimization programs include a variety of maintenance options to ensure that the investment in your search engine optimization program remains as effective as the day it was initiated.
Pricing
Pricing for our search engine optimization services program is based on your specific keyword targets and the respective competition in your industry, all backed by our top 10 Google ranking guarantee. Since no two businesses are alike, we ask that you complete our short request information form so a search engine optimization specialist may review your website to properly prepare a quote for your business.
