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Get Discovered and Get Results
To put it simply, our search engine optimization program helps people find your website. We market the most important keyword phrases tied to your company's services and focus on moving you up on the results lists of the largest search engines (Google, Yahoo, Bing, etc.). We know that organic (no, not sponsored) results receive over 80% of the search's click-through activity and we know that SEO is the only way to climb up in organic rankings.
How did we achieve all this knowledge, you ask? We've perfected our marketing methods through practicing what we preach.
Our program focuses on keyword market research that lets us understand the most important and most effective keyword phrases based on a range of specific criteria. By doing this, we can generate more conversions and a better return on investment (ROI) for your company (meaning we can make you more money). When your website is found in the top 10 results of a search engine's page, you'll not only drive pre-qualified prospects to your website, but help your company's online branding, too.
Here's how it works:
Research and Analysis:
Site Analysis
First, we'll analyze your website. After we drink an abundance of coffee and stare at it for a long period of time, we'll point out what's good and recommend changing what's bad. We'll also analyze your website's traffic patterns and current rankings so we can establish a performance baseline to compare your future activity to.
Technical Analysis
Next, we'll make sure that your website is using proper Meta tags, Title tags, Alt tags and the hundreds of other search engine optimization coding techniques that you probably don't know about.
Competitor Reverse Engineering
In simpler terms, we'll do some research to figure out what your competition is doing to successfully drive their traffic and sales. We'll reverse-engineer their HTML code to find out what parts of their website are outperforming yours. Then we'll make yours better.
Keyword Research
With our maniacal methods and tantalizing techniques, we'll compose a list of the most-used keyword phrases and then cross-reference the list with the number of websites competing for each phrase to find even more useful keyword phrases that your competition may not know about. After we determine the most effective ones, we'll start optimizing your website for them.
Deep Indexing
The best SEO results come from using every page on your website. With our deep indexing, we'll make sure that search engine users and visitors can find any relevant page quickly
National and International Regulations:
We'll make sure your website is compliant with search engines' terms of service, the W3C Consortium (the group that issues standards for HTML) and Section 408 of the Disabilities Act. This will make your website searchable by 400 million more people worldwide.
HTML Optimization
After we select the best keyword phrases on each page of your website, we'll construct a search engine-friendly HTML code to include things like unique page titles, META descriptions, META keywords, ALT tags, and navigation and link structures.
Content Optimization:
In SEO, you need website content that is more informant and more relevant than your competitors'. Our expert content writing will make sure your website appeals to and captures the attention of search engine users.
Code/Content Implementation
We'll make sure specific website modifications are programmed perfectly and we'll recode anything that's not (yes, we're that nice).
Link Popularity and Link Network Quality Consulting:
Link popularity measures the quantity and quality of other websites that link to yours. In theory, it adds fairness to search engine rankings, so it plays a vital role in the visibility of your website in the list of search engine results.
Link Education Workshop
We'll hold ongoing workshops (arts and crafts not included) with your web team to make sure you understand link popularity and its impact on search engine rankings. We'll outline strategies to use to identify link partners and increase your popularity.
Company Website Network Consulting
Many times a company's internal website network makes up some of the best link potential. With your help, we will outline link opportunities that could move you up on the ladder of rankings.
Client-Partner Network Consulting
Web partners, service providers, clients and other websites all have the ability to link to you. We'll help you figure out which sites are the most beneficial and we'll help you make contact with those companies to establish a partnership.
One-Way Link Building Services
We know that one-way links work better than a reciprocal linking program, so after we go through the above methods, we'll find relevant websites to establish one-way links back to you based on your industry's competition and your selection of an SEO program.
Post-Implementation Reporting:
Rankings
We'll prepare bi-weekly ranking reports for your company through our client extranet so you can keep up with how well your company's website is doing.
Traffic
We'll prepare a monthly report of your website's daily traffic trends including total search engine traffic, individual search engine referrers, and branded vs. non-branded keywords.
Executive Summary
Every month, we'll compare the baseline measurements of your website's traffic and rankings, outlining search engine traffic trends, individual keyword trends, ranking trends, and indexing trends and give it to you in colorful chart-and-number form.
Account Management
Your dedicated account manager will be responsible for all of your internal and external communication. The account manager will work with you and your team to make sure all timelines are met and all deliverables are executed.
Campaign Maintenance
Your competitors will forever be adjusting their websites to increase their search engine rankings, and in order to keep up, we'll perform the above steps on a recurring basis. We offer you a variety of maintenance options to make sure your SEO program is as effective tomorrow as it was when it was initiated.
Pricing
Pricing for our search engine optimization services program is based on your specific keyword targets and the competition in your industry. Just fill out a free quote and a search engine optimization specialist will review your website.
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