Search Engine Optimization ROI Calculator

Prager Microsystems presents you with a valuable tool that will allow you to see exactly how much potential revenue you could generate by investing in an SEO campaign. Our Search Engine ROI Calculator can help you plan a more efficient advertising campaign by showing you how beneficial search engine optimization can be for your business' website.

Potential That Will Certainly Impact Your Bottom Line

Use this search engine optimization return on investment calculator to determine the ROI (Return on Investment) of your search engine optimization campaign. Just enter your search engine optimization program costs and projected results under input and click calculate to instantly see the estimated return on investment and other pertinent details like cost per visitor, cost per new customer and more.

Use this tool to test different sets of assumptions to see how your search engine optimization results might vary with different response rates and different conversion rates.

Roi Calculator

Monthly Referrals: How many people come to your site from search engines each month?    
Monthly Search Engine Optimization Investment: $  
Number of Leads: What percentage of visitors do you expect to inquire about your product or service?   %
Number of Buyers: What percentage of leads do you expect will buy?   %
Average Sale: How much do you expect each buyer to spend? $  
  
Results
Number of Visitors: Cost per lead: $  
Number of Buyers:   Cost per buyer/new customer: $  
Total Revenue from Campaign: $ Cost per visitor: $  
ROI:   % 

Using the results from above, try to answer the following questions:

  • How many times do customers reorder from you over the life of the relationship?
  • What is the lifetime value of a customer?
  • What is the estimated gross profit per sale?
  • How much are you willing to invest to get and retain a long-lasting customer?

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