Search Engine Optimization Consulting Process
From Our Blog...
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February 3, 2012
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January 31, 2012
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August 15, 2011
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August 11, 2011
Hijacking Search Engines Through ISPs and What This Means for Search Engine Optimization
A More Targeted Approach with More Concentrated Results
Prager Microsystems has developed a search engine optimization consulting process that very much differs from the traditional consulting approach taken by competing search engine optimization firms. We feel that the goal of a successful search engine optimization consultant is not determined by the number of first-page rankings attained, but rather by the mechanism in which all marketing initiatives should be measured; return on investment.
The most effective search engine optimization consulting strategy is a custom-built program designed by focusing on the revenue goals of your organization rather than exclusively on the needs of a search engine.
Clearing the Air About SEO
The public's general notion of search engine optimization consulting is simply taking a visitor from their original keyword search on a search engine to the website linked to this keyword. The intrinsic problem with this approach lies in that there are no clearly-defined goals for revenue generation or quantifiable ROI (return on investment) tracking mechanisms. In essence, hurling large numbers of visitors to a website is not the answer, generating conversions and new revenue is.
In many instances, the most popular keyword phrases are not the best to initially go after. Every industry has varying levels of competition on the internet. Many times, some terms can take up to 6 months or more to achieve a first page ranking. If a particular keyword phrase is typed into a search engine and over 5 million web pages are displayed for that term, the search engine optimized web page must outrank 5 million pages to display itself on the first position of the search results. This process takes a great deal of time and requires significant site modification. By strategically researching and focusing on unique, specific terms, you can expect a significantly faster rise to the top of search engine listings, which will lead to quicker sales conversions and an increased return on investment in the short term. For further insight as to how exactly this is accomplished, visit the search engine optimization program specifics section.
Meeting Expectations and Achieving Your Goals
Prager Microsystems understands the importance of both identifying and meeting marketing needs and expectations. While taking the time to completely understand search engine optimization consulting before undertaking an extensive SEO program is certainly important, in order for SEO to truly be a productive addition to marketing initiatives, you must have clear financial goals and be committed to the process to realize long term success.
