Search Engine Optimization Case Studies

Prager Microsystems would like to share with you some examples of how our hard work and the dedication we have for expanding our clients' potential has benefited their businesses. These case studies reflect our determination to improve the effectiveness of our clients' marketing campaigns, which led to a direct increase of their discovery and exposure to potential prospects.

Fuel Express

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560%

560% increase in organic search engine traffic.


2,600%

2,600% increase in quantity of fuel sold as a direct result of SEO efforts.


Top 2

Top 2: Outrank major oil companies such as Shell and BP for the most competitive industry keyword phrases.


What Are They Saying?

"For over 18 consecutive months we have recorded a sizable increase in the quantity of fuel sold which can only be attributed to SEO efforts. We now have customers from across the country thanks to the work of Prager Microsystems."
—Tom W., Fuel Express

  • Problem

    Without an advertising strategy that reached outside of their local market, Fuel Express was merely a blip on the radar of the national fleet fueling industry. Potentially losing millions in business each month to competitors with a more sophisticated web presence, Fuel Express engaged Prager Microsystems to create and execute a nationwide internet marketing campaign to capture new customers outside of their home state of South Carolina.

  • Solution

    After meticulous reverse engineering of top online competition, Prager Microsystems determined that Fuel Express had a significant gap in content and an overall elementary website design that did not convert visitors into prospects. In addition, the HTML structure of the website contained various errors and was not W3C compliant. Through a complete overhaul, Prager Microsystems redesigned the website from the ground up with each individual web page strategically constructed to attract search engine spiders. To gain placement for more competitive terms, Prager Microsystems has also assumed all editorial and copywriting responsibilities coupled with a strategic link building campaign.

  • Result

    With every campaign initiated by Prager Microsystems, the key metric by which success is measured is return on investment (ROI). After the completion of phase 1 as detailed above, Fuel Express now enjoys numerous first-page rankings which has lead to over 75% of all new sales leads received each month being referred directly from search engines. While the statistics are excellent, what has search engine optimization translated to in dollars and cents? To date, a monumental seven-figure return on investment!

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