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Daniel Ravenel
209.5% increase in organic search traffic despite a rapidly declining real estate market.
100% complete elimination of Google AdWords spend.
Wide range of Top 10 organic rankings on Google for the most competitive industry keyword phrases.
What Are They Saying?
"In the luxury real estate market, staying on the cutting edge of agent to client communication is an absolute must if you want to prosper in this business. Prager Microsystems opened up a new gateway for our agency by making us visible to an entire field of new potential customers online. We have been working with them for over three years continuously and have been very happy with the results."
—- Meghan H., Marketing Coordinator, Daniel Ravenel Sotheby′s International Realty —Liz C., Aamsco Lighting, Inc.
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Problem
Daniel Ravenel was a key player in South Carolina′s real estate market, but the market was moving into a new direction. Internet based realty sales were becoming more common as consumers increasingly became interested in researching realtors and properties online before they made any moves. Realizing this prevalence, Daniel Ravenel needed a solution that allowed the agency to capitalize on this consumer trend, so that he could put his company in the forefront of this newly developing market.
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Solution
The initial strategy created for Daniel Ravenel Sotheby′s International Realty started with complex tactics that were designed to obtain keyword rankings for many high volume and relevant phrases in the local Charleston real estate market. This was accomplished through a complete site overhaul and elimination of the inherent "challenges" associated with Crest and BroadSpire/Birdview, as many Sotheby′s offices can likely relate to. Through the development of an entirely new property management system, Prager Microsystems was able to eliminate numerous design and functionality constraints, affording Daniel Ravenel the opportunity to not only display their properly listings in the exact fashion they wished, but also to ensure that each listing was fully accessible and indexed by all search engines, thus generating a wealth of new inbound leads and traffic that did not previously exist.
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Result
Despite a significantly declining real estate market, Daniel Ravenel Sotheby′s International Realty was still able to obtain a 209.5% increase in organic search traffic, a direct result of the strategic internet strategy that was designed and is currently managed by Prager Microsystems. The results experienced to date include a considerable increase in traffic to the website, a fully functional and customizable property management system, continuously ongoing site improvements, and most importantly a sizable increase in new inbound leads that previously went to the competition.
