Search Engine Optimization Case Studies

Prager Microsystems would like to share with you some examples of how our hard work and the dedication we have for expanding our clients' potential has benefited their businesses. These case studies reflect our determination to improve the effectiveness of our clients' marketing campaigns, which led to a direct increase of their discovery and exposure to potential prospects.

Aamsco Lighting

Aamsco Lighting Contact Prager Microsystems
65%

65% of all leads received originate directly from SEO efforts.


15

15 targeted keyword phrases rank on page one in Google and Bing.


Top 3

Top 3 rankings on Google for the most important industry keyword phrases.


What Are They Saying?

At first I was skeptical that we could get decent placement on the major search engines because our product line of lighting is so competitive. However, I was pleasantly surprised to see our rankings coming up on the first pages of Google, Bing & Yahoo and staying there. We are getting qualified leads and we love the personal attention that Prager Microsystems gives us. They touch base with us monthly and explain in detail how to keep our site relevant and our stats are satisfactory.

—Liz C., Aamsco Lighting, Inc.

  • Problem

    Concerned that they would not be able to gain rankings without spending a small fortune due to their competitive market, Aamsco Lighting came to Prager Microsystems for cost effective SEO services. With a wide range of custom and unique products, the problem was how to effectively market Aamsco online and increase sales.

  • Solution

    Due to the competitive landscape associated with keyword phrases such as "light bulbs" and "light fixtures", a new and innovative approach was necessary. Rather than compete with millions and millions of other websites for general keyword phrases, a new market was established for Aamsco Lighting. The solution was to focus on the individual products and product categories as opposed to the saturated light bulb market.

  • Result

    A dramatic increase in traffic and top three rankings on Google for the most important keyword phrases were realized. Relevancy increased as visitors were able to search for specific light bulbs and light fixtures and find them on the Aamsco Lighting website. This has resulted in a tremendous increase in leads and sales generated directly online, a prior marketing channel generating zero return.

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