Over the past month, our Internet marketing firm members have watched the news of the Apple-Samsung patent battle spread throughout the Internet as society eagerly waited to see which technology giant would come out on top. While the trial only lasted four weeks, the battle between Apple and Samsung has been going on for over a year.Read on
With the growing popularity of smart phones and the increase in security, users feel more confident in mobile shopping. That’s why companies like Starbucks and Google want to create ways to simplify mobile shopping payment processing so that we can more easily adapt it into our everyday lives.Read on
Every retailer knows that in this age of information, consumers actively research the products they purchase long before buying them, but it is a surprise to many that consumers are actually researching while they are in the store.
A study conducted by Yahoo and Nielsen shows that 90% of mobile Internet users have accessed the web while in a retail location.
It’s no big shock that Microsoft has announced that its new line of phones that use the Windows 7 mobile operating system will include Bing applications for both search and location. A lot of people don’t think about the impact that the release of these phones will have on the popularity contest between the major search engines.Read on
In order to analyze the importance of increasing mobile advertising efforts, Google has recently published the information that was collected by a program it created called AdMob. This program monitors the amount of times a mobile advertisement is requested from smartphones and other mobile internet devices and can even decipher the location of where the request for the advertisement was made.Read on
Recently, Google has released a new format for its search results pages that includes a variety of tools that are designed to make searching faster and more accurate. Providing mobile search users with the tools they need to find the information they want quickly is going to help Google maintain its top spot as the most frequently used search engine.Read on