In a world dominated by the Internet, social media can be an incredibly helpful marketing tool for your business. But when it comes to social media, there are so many options that it can be hard to keep track of all of them. There is one website, however, that seems to be the recent buzz of avid social sharers: Pinterest.
If you haven’t heard of Pinterest, it’s a photo sharing website that has rocketed in popularity since it was launched in March 2010. Pinterest lets you create themed “pin boards” of things that interest you that you can share with your followers. Each photo you post is considered a “pin” and you can either upload your own pins or “re-pin” a pin from someone else to your own board. Pinterest also lets you “like” and comment on pins. Since its launch, the social media platform has gained over 10 million users and is still an invite-only experience, meaning you can only register for a Pinterest account if you’re invited by another Pinterest user or if you request an invite directly from Pinterest.
Now, I know what you may be thinking: “How can a photo sharing website help boost my business?”
Well, because Pinterest relies so heavily on visual appeal, it’s easy to capture the attention of someone through a photo. By creating a company page on Pinterest, you can easily share who you are as a business with the millions of users and visitors that the website reels in every month. You can post pin boards with photos of your products, services, employees, workplace, upcoming projects, or anything else you’d like to share about your company. This will build a foundation of “who you are” and is something you can keep expanding as time goes on.
Another way to create a presence on Pinterest is to re-pin pins from other users. This is where the “sharing” idea really takes effect. You can re-pin things related to your industry, things that could be useful to your followers, or simply things you’re interested in. The more you re-pin, the more your name will bounce around the website and the more people you’ll reach. And because Pinterest is used by people of almost all ages (most users are somewhere between 18 and 54), it’s easy to appeal to a wide audience. It’s also easy (and beneficial) to connect with your customers and other businesses by following their boards, commenting on their pins, or re-pinning their pins.
Plus, since anything you include in your pins’ descriptions will be indexed by search engines, you can also make Pinterest a useful tool for search engine optimization.