When it comes to running your own small business, you can’t always do what the big businesses do. Small businesses operate on a different level and in order to be successful, you may have to do things a little differently. Here are some tips to get you started:
1. Focus on what makes your business unique:
In a world of many larger businesses that do exactly what you do, you have to make yourself stand out. Think about all of the aspects that make up your business – your strategies, your products, your services, your employees, your location, etc. and focus on the thing (or two) that separates you from the big names. Then, use that uniqueness as a selling point.
2. Advertise like a small business:
When big businesses advertise, they do so to increase their future sales and gain more name recognition. As a small business, you don’t have the time to focus on your future sales. You need to focus on increasing your current sales, so when you design your advertising campaign, make sure you’re doing everything you can to appeal to your customers.
3. Get to know your customers:
Speaking of customers, as a small business you have a communication advantage that your larger competitors probably lack. Because your customer base is much smaller, you have the opportunity to reach out to each one and communicate with them individually. This can help you better target your audience and gives you the benefit of being personable.
4. Reach out to other small businesses:
Collaborating with another small business (that you’re not competing with) can help you reduce your advertising costs. If your business is located near another small business, swap some business cards and brochures with the owner. When customers come to your business, hand out the other’s information and they can do the same for you.
5. Be friendly:
This may seem like a no-brainer, but being friendly toward the people you encounter is the easiest way for you to establish a good reputation. Whether you’re closing a deal with a new customer or you’re rectifying a complaint, if you’re friendly and helpful, it will give the person you’re dealing with even more of a reason to praise your name to others.
6. Inhabit the Internet:
When you’re just starting out, many people won’t know who you are, so make sure you take every opportunity possible to get your name out onto the web. List your business and information on all of the major search engines, create a presence on popular social media platforms, and start connecting with other people and businesses in your industry. The more people you reach, the more potential sales you can achieve.
7. Set an example:
As a small business owner, you probably know all of your employees and work with many of them. Use this opportunity to set a good example for them. Show off admirable work habits, give good presentations, and always be motivated. The more excited you are about growing the business, the more excited your employees will be.
8. Create realistic goals:
You may be ambitious about your business, but you can’t create the same goals that larger businesses have. If you do, you’re likely to be disappointed. Instead, take into account the size of your business, audience, and customer base, and create realistic goals that you can reach. Once you reach them, you’ll keep your spirits up and your business growing.
At Prager, we know how much work it takes to run a small business. If you’re looking for marketing options that will help put you on the map, contact our digital marketing agency today.