It’s a brand new year, which means a chance for a fresh start. If you’ve been wanting to make changes to your business, 2017 is the year to do it. Our digital marketing company has come up with a few go-getter ideas that can help you liven things up and boost your success:
Get rid of those who aren’t helping
First and foremost, if you have employees that aren’t living up to their expectations or have dropped off the productive wagon, let them go. We know it’s hard to fire someone, but once it’s done, your company can move on and be better than ever.
Be firm with your money
Whether it’s money that you owe or money that someone owes you, be more firm with your finances this year. If a bill surfaces, take care of it as soon as possible, log it, and move on. You’ll find things go much smoother when you’re not worrying about when that client is going to pay what they owe you. (Plus, once tax time comes around, you can sit back and relax.)
There’s no real downside to blogging. Not only can it help boost your relationship with Google (through frequent new and unique content), but blogging about your industry can increase your reputation and credibility among those who may not know you. In addition, you’ll give your business more chances for exposure when you create blog articles that are easily shareable.
Interact using social media
Social media is how nearly everyone communicates with each other these days – including businesses. If you haven’t hopped on the wagon yet (or are on it, but just aren’t that active), make 2017 the year of interaction. Use Facebook, Twitter, Instagram, Pinterest, and other social media platforms to reach out to new customers and interact with existing ones. Better yet, have your employees create their own accounts to give your business a friendly, mom-and-pop feel.
Don’t be afraid to experiment
Some of the best methods are found through experimentation and if you stick to the same approach, you won’t know if there’s one that works better. Like Thomas Edison said, “When there’s no experimenting, there’s no progress. Stop experimenting and you go backward.” Don’t be afraid to try something new, whether it’s group work, brainstorming, a product, or simply the way you hold your morning meeting.
Fine-tune your website
In a world that practically lives online, you can bet your website is going to get a lot more traffic than your brick-and-mortar store, so make your website is one that people want to share with others. Make sure it has a clean design, is easy to navigate, has attention-grabbing content, and most of all, make it responsive so that it works on mobile devices with screens of any size.
Unless you’re a major company, you’re probably up against some pretty big competitors. While you may not be able to do what they do, you can certainly do what they don’t. Find something unique and run with it to make you stand out among others. Whether it’s your name, your products, the way you communicate, your store decorations, or something else, standing out will draw more people in.