Prager Microsystems

Google Penguin 2.0 and SEO

Alyssa Warner — Tue, 21 May 2013 15:30:43 +0000

Google is constantly updating its algorithms to refresh the way it indexes and ranks websites. In late April of last year, the company released an update called "Penguin" that caused a bit of an uproar - websites that were over-optimized were considered "spam" and saw a significant decrease in their organic traffic.

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How to Build a Successful Business Plan

Alyssa Warner — Wed, 15 May 2013 15:14:12 +0000

Having a successful business plan can not only keep both you and your employees on track, it can also help structure your company and create a road map to its success over the next 3-5 years.

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5 Reasons to Use Paid Search

Alyssa Warner — Mon, 13 May 2013 03:47:56 +0000

If you've invested your own time and effort into marketing your business, but haven't gotten the results you want, it may be time to create a paid search management campaign.

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Taking Web Analytics Further

Alyssa Warner — Wed, 01 May 2013 20:34:23 +0000

One of the best ways to track your marketing campaign's success is through our web analytics that we offer to all of our clients. We've taken it a step further, however, with three additional analytics services that give you even more insight into your business's success.

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How Google Glass Works

Alyssa Warner — Thu, 25 Apr 2013 21:24:52 +0000

Google glass is the latest product from the worldwide Internet company and. being technologically advanced, is a little mind-blowing. So how does it work?

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Twitter’s Keyword Advertising

Alyssa Warner — Fri, 19 Apr 2013 13:17:25 +0000

You know those yellow ads you see in Google search results that are based on the keywords you've entered? Twitter recently introduced its own version.

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Why Your Business Should Have a Blog

Alyssa Warner — Thu, 11 Apr 2013 17:41:05 +0000

Blogging has been around for quite some time, but when people think of a blog, they usually think of a personal blog. The truth is, both individuals and businesses use blogs these days and business blogging has proven to be very beneficial.

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6 Great Email Marketing Ideas

Alyssa Warner — Fri, 05 Apr 2013 16:29:07 +0000

Many businesses overlook email as part of their marketing campaign, but the truth is - email marketing has proven to be a great way for your business to keep in touch with customers, promote your brand, take advantage of feedback, and more.

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WordPress vs. Joomla vs. Drupal

Alyssa Warner — Fri, 22 Mar 2013 19:29:42 +0000

These days, there are many different content management systems (otherwise known as CMSs) that web developers can use to create a website. One of the most used (and our favorite) is WordPress, but there are a few others - namely Drupal and Joomla - that have been steadily growing in popularity.

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6 Steps to Rebranding Your Company

Alyssa Warner — Tue, 19 Mar 2013 13:56:42 +0000

Rebranding isn't for everyone (and you certainly shouldn't do it often), but if your company is struggling to make sales and keep customers interested in your products or services, it might be a good idea to give it a new image.

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