Just a few months ago, Scott Thompson stepped up as Yahoo’s CEO after Carol Bartz was fired and already, he’s facing quite a controversy. It seems as though the 54-year-old former president of PayPal was found guilty of a falsified resume that says he holds a computer science degree from Stonehill College in Massachusetts. While he [...]
There’s a patent war looming among us, people. According to a recent Reuters article, Yahoo is claiming that parts of Facebook’s operation are already patented under the search engine’s name. Yahoo is claiming that some of the technologies that Facebook is using for its ads, privacy control, news feed, and messaging service belong to the [...]
As it continues to downgrade its operations, it is becoming more apparent that Yahoo is struggling to stay alive in the search industry. The once great search giant has been closing offices worldwide, conducting layoffs and closing down some of its side projects, like Geocities, Zimbra and Del.icio.us. There is also speculation that it might [...]
Apr 5
Saving your users time when they are searching is the easiest way to get them to favor your search engine. Everybody knows the saying “Time is money,” but when you consider the significance time possesses in the search world, you could easily change this old adage to “Time is users.” The faster you present your [...]
Businesses that depend on Yahoo Search Marketing for their sponsored advertising campaign should be aware that the deadline for transitioning their ad accounts to Bing’s Microsoft adCenter is coming up very soon. With Yahoo and Bing synergizing their services, it was always assumed that their sponsored advertisement campaigns were going to collaborate as well. The [...]
Yahoo recently announced that it will be starting a charity program called Homepages for Homerooms that is designed to provide schools across the country with additional funding that they can use for extracurricular projects that benefit the community. All the school has to do is change the homepages on all of their computers to Yahoo [...]
Oct 25
Social media is quickly becoming a more recognizable influence in our everyday lives. It is completely changing how we communicate, how we spend our time and what we share about our lives. It can connect us with so much information, enrich our lifestyles, reconnect us with the social world and help us to be smarter [...]
While Google has continued to stand strongly in the number one position as the most popular search engine on the web, claiming over 65% on online users in the United States, other notable search engines Yahoo and Microsoft’s Bing.com are starting to gain some traction. Both of these search engines posted increases in their amount [...]
The search engine merger between Yahoo and Bing.com is expected to start solidifying by the end of August. Part of this merger includes synchronizing your Yahoo paid search account with the new, universal adCenter program so that your advertisements appear on both Yahoo and Bing.com.
