Prager Microsystems » Search Engine Optimization

Google Penguin 2.0 and SEO

Alyssa Warner — Tue, 21 May 2013 15:30:43 +0000

Google is constantly updating its algorithms to refresh the way it indexes and ranks websites. In late April of last year, the company released an update called "Penguin" that caused a bit of an uproar - websites that were over-optimized were considered "spam" and saw a significant decrease in their organic traffic.

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New Search Engine Ranking Reports

Stephen Prager — Mon, 11 Mar 2013 20:09:02 +0000

Today, we launched a significant upgrade to our Search Engine Ranking Service to provide organic search engine ranking reports on a daily basis.

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A Prager Redesign, Part 3: The Optimization

Sean Deets — Wed, 19 Dec 2012 16:31:18 +0000

Search engine optimization is a constantly evolving industry which requires our company to keep current with the latest trends and developments. This enables us to stay ahead of the curve and prepare for any future challenges that may influence rankings or traffic.

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Know Your SEO

Alyssa Warner — Fri, 26 Oct 2012 20:28:18 +0000

Search engine optimization is used by marketing companies everywhere to help their clients get to the top of search engine rankings. SEO is a great thing to add to your marketing campaign and if done correctly, can lead to increased traffic and conversions, but when you start an SEO campaign you need to make sure you know the good methods from the bad methods.

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A Few Quick Optimization Tips

Alyssa Warner — Tue, 14 Aug 2012 14:47:46 +0000

Scenario: You own a bicycle shop in San Francisco, California called “The Spokes Man,” but you haven’t optimized your company’s website for visibility. If a local biker knows the name of your shop and types in “The Spokes Man” on a search engine, he’ll be able to find you. But say he doesn’t know your shop’s name and instead, he types in “bike shops in San Francisco.” If you haven’t optimized your website for the phrase “bike shops in San Francisco,” it’s not likely he’ll find you.

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So What’s Up with Link Building?

Alyssa Warner — Tue, 10 Jul 2012 16:36:00 +0000

When it comes to search engine optimization, link building plays a big part in gaining exposure for your company. When you build links to your website, you essentially leave a trail for web users to find you; the more trails you leave, the more likely someone will follow one. In a world of search engines, it’s not enough to just build a couple links and hope for the best. You need to create a link-building strategy that will keep your company visible.

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SEO Tools Worth Checking Out

Alyssa Warner — Mon, 18 Jun 2012 21:13:26 +0000

Keeping up with the latest search engine optimization trends and tactics takes a lot – and we know you can’t do it alone. So to make the most of your SEO efforts, check out some of these productivity tools that can help you research, rank, and build links better: Keyword Research: 1) Google Adwords Google has a number of tools that can help you research the top keyword phrases in your industry.

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What Makes a Good SEO Content Writer?

Alyssa Warner — Tue, 05 Jun 2012 21:03:25 +0000

When it comes to search engine optimization, one of the most important things that your business can have on its website is content – and an SEO content writer to write it. Hiring a professional SEO content writer can help you get the search engine results that you want in order to get the customers you need.

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The SOPA Story

Alyssa Warner — Tue, 31 Jan 2012 15:04:51 +0000

Over the past few months, there’s been quite a SOPA controversy. In case you never looked into it, SOPA is short for “Stop Online Piracy Act.” It was introduced so that the U.S. government could have more control over online trafficking of copyrighted materials.

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Hijacking Search Engines Through ISPs

Franco Maffei — Thu, 11 Aug 2011 21:41:31 +0000

Reese Richman LLP, a law firm based in New York City, brought about a lawsuit that accuses several Internet service providers of affiliate fraud. The claim is that these well-known Internet service providers hijacked consumer search results to get information on affiliate traffic and income.

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