5 Content Strategies That Drive Traffic

What company doesn’t love traffic? After all, traffic leads to page views and page views can lead to new (or returning) customers. If you’ve been having trouble guiding people to your website, we have a few content strategy suggestions for you.

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Why Blog?

If your business doesn’t have a blog yet, it’s time you consider creating one. Blogging on a regular basis can not only keep your writing skills sharp, but it can also help your business as a whole. Here’s how.

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Don’t Forget Good Copywriting When Building a Website

If you’re building a new website for your business, you know there are several elements that must be done right in order to harness more customers. When a potential customer visits your website, what they read about your business and your products or services is ultimately what’s going to make them want to consider a purchase. That’s why it’s important to have good, engaging copywriting throughout all areas of your website.

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An Interesting Opinion on Content’s Future…

While content is always an important part of any digital marketing campaign, there are trends that fade in and out every year. We came across an interesting opinion article by Eric Kneler (the executive director of strategy at Meredith Xcelerated Marketing) and his thoughts on content for the next year.

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Reinforce Your Business with Blogs

Blogs are used for many things – expressing opinions, connecting with people, sharing new information, and more. They are considered to be a social output for users all over the world, and what once was an individual’s hobby has become a way to benefit the bottom line of your business and increase your digital marketing efforts.

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Client Spotlight

Check out some of the work we've done to help these clients succeed: