Press
Release
PRAGER MICROSYSTEMS, LLC
AND PALMETTOSOFT, INC. FINALIZE PARTNERSHIP
PHILADELPHIA, PA, January 3, 2008—Prager
Microsystems, LLC, a leader in organic Search Engine
Optimization (SEO), and PalmettoSoft, Inc., a full-service
web development firm, announced today a strategic
partnership to provide the Prager Microsystems integrated
suite of search engine optimization services to PalmettoSoft
clients.
“A partnership between Prager Microsystems
and PalmettoSoft will offer phase one of a multi-tiered
solution for offering the most comprehensive set
of search engine optimization services to businesses
in South Carolina who otherwise do not have access
to this level of expertise”, said Steve
Prager, President of Prager Microsystems.
Prager Microsystems
offers a core competency in search engine optimization,
a service in which a web site is “optimized” to
appear in the top rankings of the organic (non-paid)
listings on major search engines such as Google,
Yahoo and MSN, while PalmettoSoft offers a full-service
approach to web site development and custom programming.
The
two companies had been engaged in an informal, referral-based
partnership since 2006, but M&A
talks quickly ensued.
“Formally aligning Prager Microsystems and
PalmettoSoft was long overdue”,
Prager added. “Online marketing, specifically
Search Engine Marketing (SEM), has become a priority
for clients who depend on the internet to drive revenue
for their organization. This partnership allows us
to combine the individual talents of both organizations
and offer an integrated suite of services unparalleled
in our industry.”
Rhett DeMille, Managing Partner
of PalmettoSoft, shared his excitement. “We
have seen clients achieve a better ROI from a properly
implemented Search Engine Marketing campaign than
any other marketing effort online or off. Prager
Microsystems filled a large demand from our clients
for Organic Search Engine Optimization while allowing
us to continue to focus on our core competencies,” said
DeMille. “We
couldn't be more excited about the future and the
potential for our clients.”
Although the two
companies will merge services and select employees,
the individual brands will continue. “Our
primary goal for this merger is to make it easier
for our clients to understand and implement a successful
online marketing effort,” states DeMille. “Prager
Microsystems is clearly a leader in the field of
Search Engine Optimization, while PalmettoSoft has
made a great name for itself as a full-service web
site development firm. We want both companies to
continue to build brands in their respective categories,
while our clients enjoy the combination of services,
processes, reporting and customer service.
More information
on Prager Microsystems and PalmettoSoft can be found
via their company web sites at http://www.pragermicrosystems.com/ and http://www.palmettosoft.com/.
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